Cleveland, OH (PRWEB) December 7, 2007 -- NAS Recruitment Communications, a leader in talent acquisition and retention, announces the appointment of Geeta Wilson to the position of Executive Director, Talent Strategist.

Originally from the United Kingdom, Wilson has more than 8 years' experience in recruitment and marketing, and has expertise in the retail, consumer goods, higher education and healthcare sectors. She has helped clients analyze recruitment and retention behavior in order to devise effective recruitment, retention and workforce development plans, and provided counsel regarding the use of HR metrics.

"I'm excited about working with NAS. It's an explosively innovative, dynamic and progressive company – one that's setting the pace and raising the standard to attract and engage A-level talent," Wilson said.

Her experience includes securing and managing grant funding and working with community-based partnerships, including the Miami Valley Human Resources Association, where she currently serves as the Community Relations Chair, Dayton Area Chamber of Commerce, The Job Center, Sinclair Community College and Economic Development. She is an experienced consultant, trainer and public speaker with expertise that spans the entire spectrum of talent management solutions.

Ryan Estis, NAS Chief Talent Strategist indicated, "critical to the ongoing and successful evolution of NAS in the human capital space is our own talent acquisition efforts. Geeta brings to NAS a tremendous background of industry knowledge and experience that will lend favorably toward our efforts to deliver best in category recruitment/retention solutions for our client partners. We are very excited about having Geeta on board."

Wilson holds a BA in Public Policy from the University of Teesside in the UK and an MBA from Andrews University. She is a professional member of the Society for Human Resource Management (SHRM), The Human Capital Institute, and the Phi Kappa Phi and Delta Mu Delta honor societies.

NAS Recruitment Communications, a McCann Worldgroup agency, has 38 offices in the United States and Canada. With tools such as the NAS Demand Chain™, a proprietary process map designed to maximize recruitment strategy ROI, NAS provides local, national and global market expertise in talent management solutions.

Cleveland, OH (PRWEB) November 28, 2007 -- In its search for a new Center Director/Senior Director for its Decision Theater (a world-class center for science-based, informed solutions), Arizona State University recently unveiled an innovative and custom-designed strategic campaign to recruit for a decidedly unique and difficult-to-fill leadership role.

Utilizing the latest media channels and technologically state-of-the-art software programs, ASU's agency of record, NAS Recruitment Communications, developed a dynamic media mix consisting of public relations with a variety of e-marketing tactics, including job postings and alternative optimizations, targeted e-blasts, search engine marketing, and social networking -- all tied together by a customized, trackable landing page, which can be viewed at www.asuDecisionTheater.jobs.

Key to the success of this campaign was how NAS created the messaging for such a novel concept as the Decision Theater. "One of the biggest challenges we faced was how to creatively present the Decision Theater as an innovative technology solution to policymaking rather than the stereotypical entertainment image conveyed by the use of the word 'theater,'" says Kristine Rhodes, National Director and Talent Strategist for NAS. "Once we accomplished that, our ensuing success rested on reaching the appropriate target audience through our e-marketing strategy to attract the right talent for the job. and it worked!"

As a result, within a two-week period, the Decision Theater site had over 1,200 unique visitors to the site and over 100 applicants, 60 of whom met the minimum qualifications and several of whom are currently in the interviewing process.

NAS Recruitment Communications is a recognized leader in the specialized field of human resource communications consulting. As a McCann Worldgroup agency, NAS offers a 38-office network providing best-of-class service delivery with global, national, and local market expertise.

Operating since May of 2005, the Decision Theater focuses on balancing the complexity of real-world phenomenon with clear, transparent modeling using an interactive 3D immersive environment built with cutting-edge graphics technologies. The core component, called the Drum, is a 260-degree faceted screen that can display panoramic computer graphics or 3D video content. The Drum accommodates up to 25 people and includes tools for collecting participant input and interaction. Individuals see a detailed and dynamic 3D representation of the consequences of behavior, decisions and policy in order to examine future "what if" scenarios.

Cleveland,OH (PRWEB) November 26, 2007 -- A brand new and exciting employment brand, recruitment campaign, and career website were just recently developed and are now being rolled out for Hyatt Hotels & Resorts. This dynamic, strategic mix was created by their agency of record, NAS Recruitment Communications.

"Hyatt utilizes the relationship that we have with NAS to assist us with out-of-the-box thinking," says Randy Goldberg, Vice President of Recruiting for Hyatt Hotels & Resorts. "They really helped us put together a much more consistent, communicated employment brand message."

NAS initiated the employment brand client engagement with an in-depth discovery process that included focus groups and e-surveys. These helped to not only drive the overall employment personality reflected in their job family branding, but to also accurately present the Hyatt employment culture.

"It's important to our organization and to our client's organizations to accurately reflect the employment culture," says Kristine Rhodes, National Director and Talent Strategist for NAS. "After all, your employees are your living, breathing brand. There's nothing more powerful than your employees buying into the employment brand, generating excitement, and pushing out news about your organization – essentially recruiting for you!"

As a result, the NAS team developed the targeted, on-point employment brand of "High Expectations. High Rewards. Hyatt," which accurately reflects the ongoing requirement that employees exceed customers' expectations with the "Hyatt Touch" while, in return, being rewarded very well.

Hyatt was extremely pleased with the integrated brand strategy that NAS developed for them, which included a recruitment tool kit for all hotels to source when recruiting at a local level; campus and diversity messaging; and career site development.

NAS Recruitment Communications is a recognized leader in the specialized field of human resource communications consulting. As a McCann Worldgroup agency, NAS offers a 38-office network providing best-of-class service delivery with global, national, and local market expertise.

Cleveland, OH (PRWEB) September 10, 2007 - NAS Recruitment Communications is pleased to announce that today is the company's 60th year in business. Special celebrations to honor the milestone event are scheduled to happen today in all 38 offices throughout the US and Canada.

Over the past four weeks, NAS has been counting down to the special date by distributing weekly gifts--symbols of the company's beliefs and success--to its employees across North America.

"We hope that working for NAS," said Jim Miller, NAS Co-Chairman, "has changed the lives of our employees in many positive ways. These are the talented individuals who dedicate themselves every day to providing the world class customer service NAS is known for. We're grateful for their enthusiasm, commitment and loyalty as we partner with clients to create demand, deliver talent and change lives."

For 60 years, NAS has been helping clients market the perfect job to exceptional talent.

"We take great pride," said John Stepien, NAS Co-Chairman and Chief Revenue Officer, "in our contributions to making things better for so many companies and so many people. We are constantly evaluating, constantly tweaking, constantly rewarding and celebrating the success of our clients as they recruit the talent to make their companies grow. NAS has also grown and enjoyed continued success over our long history. We look forward to many more years in this exciting industry."

ABOUT NAS RECRUITMENT COMMUNICATIONS: An agency of the McCann Worldgroup, NAS Recruitment Communications provides best-of-class service delivery with global, national and local market expertise. Its client-partners experience a distinct competitive advantage through the utilization of the NAS Demand Chain, a proprietary process map designed to deliver customized talent management solutions and maximize recruitment strategy ROI. For more information, please visit: www.nasrecruitment.com.

Washington, D.C. (PRWEB) August 22, 2007 -- The Human Capital Institute (HCI), a global professional association and educator in talent management strategies, and NAS Recruitment Communications, a recognized leader in the specialized field of human resource communications, announced today that NAS will sponsor HCI's Recruitment Advertising and Communications education and research track. The track is one of several topics addressed in HCI's Talent Acquisition community of interest, a community HCI considers critical to organizations working to leverage human capital.

The track focuses on the world of recruitment advertising and communications, which has come a long way since the help wanted sign. Newspapers represented the first change to the landscape, providing employers with the ability to put their help wanted ads in front of a wider audience of job seekers. Internet job boards changed the rules again, offering organizations a new and exciting way to share employment opportunities with an even larger audience.

Today, recruitment advertising and communication has evolved yet again. A generation of tech-savvy workers is discovering open positions by using search engines to locate sites of personal and professional interest, and they're clicking on jobs advertised on those sites through pay-per-click services.

"Recruitment advertising is a dynamic, constantly changing field, and in order to effectively compete for candidates in today's marketplace organizations must also change," said Allan Schweyer, HCI's President & Executive Director. "It requires keeping up-to-date on trends and next practices, and integrating them as necessary into an overall recruitment strategy."

This track will look at how the best organizations leverage various job posting vehicles and other modes of communication and how they tailor their messages to target audiences within the context of each medium in order to create a cohesive recruitment advertising and communications strategy. A panel of expert advisors explores these best practices, sharing information with human capital professionals through Webcasts, white papers, education, and other resources.

"These are exciting times in recruitment advertising. As we enter the next phase of Web-based communication, there are new opportunities for employers to reach job seekers. NAS Recruitment Communications looks forward to supporting HCI's education and research track in order to make more organizations aware of their options," said Denise Amato, Senior Vice President & Chief Marketing Officer of NAS Recruitment Communications.

More information about HCI's education and research tracks is available at: www.humancapitalinstitute.org

ABOUT NAS RECRUITMENT COMMUNICATIONS An agency of the McCann Worldgroup, NAS Recruitment Communications provides best-of-class service delivery with global, national, and local market expertise. Its client-partners experience a distinct competitive advantage through the utilization of the NAS Demand Chain, a proprietary process map designed to deliver customized talent management solutions and maximize recruitment strategy ROI. For more information, please visit: www.nasrecruitment.com.

ABOUT THE HUMAN CAPITAL INSTITUTE The Human Capital Institute is a global think tank, educator, and professional association defining the agenda and setting the pace for the new business science of human capital management. With over 80,000 members in over 40 countries, HCI offers a new association framework that cuts across the silos of recruitment, HR/OD, finance, sales and marketing, operations, manufacturing and IT. We provide key executives, line managers and human capital professionals with the newest education, most effective tools and best practices in talent strategy, acquisition, alignment, engagement, deployment, measurement, and retention. The future belongs to leaders with innovative ideas and strategic knowledge. We invite you to learn, share and grow your career with HCI's comprehensive resources, and join our high-achieving, forward-looking membership community. For more information, please visit: www.humancapitalinstitute.org.

Houston, TX (PRWEB) July 30, 2007 -- NAS Recruitment Communications of Cleveland, known for helping many of America's largest companies find good employees, announces they now provide mobility solutions powered by qtags text.

Well-known brands such as Fidelity Investments, Toyota, Verizon Wireless, Caremark, Constellation Energy and many others rely on NAS - a division of McCann Worldgroup - to reach prospective candidates through a wide range of advertising efforts. In 2007 NAS has helped these brands add text messaging to their recruiting campaigns, enabling them to go "mobile" to facilitate communication with today's fast-moving audience.

"In our media-saturated world, it's tough to catch the attention of busy people," says Denise Amato, Senior Vice President of NAS. "But one thing is certain - almost everyone has their cell phone with them at all times, and an advertisement that includes a text messaging component allows them to quickly and easily seek more information about an opportunity that might interest them. They can respond to a print, radio, video board or outdoor advertisement in the time it takes them to send a text, and they can do so while on the bus, waiting for a table in a restaurant, at a sporting event - anyway and everywhere they commute, work and play."

Currently, Verizon Wireless is searching for call center employees with drive-time radio advertising that includes the qtag "Verizon." Cell phone users who text the word to 78247 receive a reply with time and location of upcoming open houses and interview days along with a special web-link where they can submit their resumes electronically.

Tara Repucci, NAS Vice President, says the campaigns have exceeded expectations and that the pairing of text messaging with radio has been a very successful approach for their clients.

"We began with Verizon in one market and we've now recommended a mobile component with all the company's recruitment advertising nationwide because it works," she says. "We're seeing more and more clients recognize the value of allowing people to interact on their own terms."

The ability to respond wherever and whenever via text messaging is what makes the technology so powerful, says qtags President Allison Gower.

"The majority of today's workforce is cell-phone enabled and text-savvy, and their 'mobile' is a very personal item for them - it's a way of connecting with the world," she says. "When an individual responds to an advertisement by texting, they are 'opting in' emotionally to learn more about your company and the opportunity you are describing. They want more information, and that's what advertising is all about."

About NAS Recruitment Communications NAS Recruitment Communications is a recognized leader in the specialized field of human resource communications. Within our 38-office network, we combine best-of-class service delivery with global, national and local market expertise. Our client partners experience a distinct competitive advantage through the utilization of the NAS Demand Chain, a proprietary process map designed to deliver customized talent management solutions and maximize recruitment strategy ROI.

About qtags, LLC Qtags llc provides Mobility marketing solutions to advertisers throughout the United States, Canada and the Caribbean. Qtags keywords are used to make advertisements easier to remember, to build extremely targeted permission-based groups, to deliver rewards like promotions and coupons, to allow a consumer to order and view rich media content on the mobile phone and on digital displays, to connect to qtags-hosted dot-mobi sites, and to create interactivity with an audience via voting, trivia and feedback text programs. Formed in 2005, qtags' clients include Accenture, NAS Recruitment Communications, Fidelity Investments, Toyota, Scion, Verizon Wireless, Arena-Media Networks, American Express, Shell, Microsoft, Red Robin Gourmet Burgers, Wyndham Hotels, XtraMedium Communications and Jack Nadel International.

Cleveland, Ohio (PRWEB) July 26, 2007 -- NAS Recruitment Communications announced today it has been named a winner of five Awards of Excellence in APEX 2007, a national competition recognizing excellence in the work of professional communicators.

Judges in the APEX Awards program vote for the best examples of graphic design, editorial content and overall excellence in work that appears in print publications, on the Internet and in other media.

NAS won separate APEX Awards of Excellence for work on behalf of five different accounts. Entries that are granted an Award of Excellence are judged as exceptional in specific categories of artistic, writing or technological expertise or in very specific uses of media.

NAS made the Winners List in the categories of Design & Layout (Starbucks trade ad); Web Sites (Verizon Business career web site); Employee & Customer Relations Materials (American Family Insurance brochure); Exhibits, Displays & Signage (Verizon Wireless brochure); and Illustration & Typography (NAS corporate greeting card).

Denise Amato, NAS' Senior Vice President - Creative, offered congratulations to the creative and account management teams involved.

"Winning even one award from APEX is an achievement to make any communications company proud," she said, "but winning five, and in a single APEX contest, is a great honor."

John Stepien, Chairman and Chief Revenue Officer, offered his congratulations to the NAS creative and account management teams but, more importantly, to our cherished clients that provide us with their vote of confidence to counsel and position them as "employers of choice" in a very competitive talent-centric environment.

Produced by Communications Concepts, Inc. in Springfield, Virginia, APEX 2007 was the nineteenth annual APEX awards program. In a congratulations letter, contest organizers wrote that "with close to 5,000 entries, competition was exceptionally intense."

NAS Recruitment Communications, an agency of the McCann Worldgroup, provides best-of-class service delivery with global, national and local market expertise. Its client-partners experience a distinct competitive advantage through the NAS Demand ChainT, the agency's proprietary process map, designed to deliver customized talent management solutions and maximize recruitment strategy ROI.

Cleveland, OH (PRWEB) May 7, 2007 -- NAS Recruitment Communications announced it has added to its total number of creative honors for 2007 in not one, but two prestigious industry competitions.

NAS, an industry-leading human resources communications consultancy practice, took 16 Creative Excellence Awards at a recent ceremony in New Orleans, LA. These included three first-place finishes, four second-place and nine third-place at the annual competition sponsored by Recruitment Marketplace, the leading provider of employment information to hiring managers, recruitment agencies and media companies throughout the U.S.

The Horizon Interactive Awards, an international competition recognizing outstanding achievement among interactive media producers, received over 1,000 entries from 26 different countries this year. NAS received seven of these important awards for creative excellence in the continuously evolving field of interactive messaging.

"These are important recruitment industry competitions," said Denise Amato, NAS Senior Vice President-Creative & Chief Interactive Strategist. "Awards like these are a tribute to the quality work of our very talented creative and account teams, as well as to our customers." Winning clients included Verizon Wireless, American Family Insurance, Wendy's, Fair Isaac, University of Maryland Medical Center, Ocean Spray, Legoland and Starbucks.

This announcement follows recent wins by NAS at other prestigious competitions, including 150 Service Industry Advertising Awards (SIAA) awards for creativity and 17 Astrid Awards honoring international outstanding achievement in design communications.

NAS Recruitment Communications, part of the Interpublic Group of Companies, provides best-of-class service delivery with global, national, and local market expertise. Their client-partners experience a distinct competitive advantage through the utilization of the NAS Demand ChainT, a proprietary process map designed to deliver customized talent management solutions and maximize recruitment strategy ROI.

Cleveland, OH (PRWeb) April 30, 2007 -- NAS Recruitment Communications announced today that two client partners out of their Minneapolis office achieved finalist recognition in the Electronic Recruiting Exchange (ERE) 2007 Recruiting Excellence Awards.

Ryan Estis, Senior Vice President and Chief Talent Strategist, offered congratulations to HealthEast Care System, nominated in the category "Most Innovative Recruiting Process or Departmental Structure," and Fair Isaac, in the category of "Most Innovative Employee Referral Program," as well as to NAS creative and account teams.

"This is a great honor," Estis said. "Partnering with forward-thinking HR leaders in such outstanding organizations is something we are extremely proud of. It's rewarding to see the accomplishments acknowledged by our industry."

The ERE Recruiting Excellence Awards, judged by a panel of recruiting industry experts, includes categories such as Diversity, Branding and Metrics. Winners are expected to present new and innovative strategy and to be able to back up their success with viable data.

HealthEast Care System - with 12 clinics, 3 hospitals and a rehab hospital - is the largest healthcare system in the East Metro area. The organization employs over 7,000 people. Trudy Knoepke-Campbell, Director of WorkforcePlanning for HealthEast, said, "NAS has been an integral part of our being a finalist for the ERE awards. Their understanding of our business needs combined with strong creative and innovative ideas have helped us develop programs and tactics that attract qualified candidates to HealthEast."

Fair Isaac Corporation, creator of FICO® scores, is the leading provider of decision management solutions powered by advanced analytics. Their services are used by companies in more than 80 countries. "Fair Isaac is honored and excited to be selected as a finalist for ERE's Most Innovative Employee Referral Program (ERP) award," said Dawn Wampole, Fair Isaac Recruiting Solutions Lead. "We have had tremendous success with the creative campaign that NAS developed and continue to reap the rewards of our new program."

A recognized leader in the specialized field of human resources communications, NAS provides best-of-class service delivery with global, national, and local market expertise. Their client-partners experience a distinct competitive advantage through the utilization of the NAS Demand ChainT, a proprietary process map designed to deliver customized talent management solutions and maximize recruitment strategy ROI.

Cleveland, OH (PRWEB) January 10, 2007—NAS Recruitment Communications announced today that, in recognition of work done for its Wendy's International account, it has won a Bronze Award in the 2006 iNOVA Awards competition.

The recent iNOVA awards event was the sixth annual international competition honoring the world's best corporate websites. Winning in the category of Corporate Website - Employment Staffing, the website NAS designed and developed for Wendy's is a dedicated, multi-level careers page (www.wendys.jobs).

Denise Amato, NAS' Senior Vice President & Chief Interactive Strategist, offered congratulations to the creative and account management teams involved.

"This honor from the panel of judges at iNOVA," she says, "effectively makes the Wendy's employment website an award-winning endorsement for the power of partnership between a committed client and dedicated team members at NAS."

Matthew Adam, NAS' Vice President & Talent Strategist, and chief account manager for the Wendy's International account, says that "an iNOVA award is prized because a careers website is today the single greatest touch-point between an organization and prospective job candidates."

He adds that the iNOVA award signals "that NAS and Wendy's have succeeded in launching a site with obvious merits, both creatively and in content." Referring to the print-media side of an employment campaign NAS earlier developed for Wendy's, Adam says "we had deliberately created a print design that would cross over well into interactive media, optimized by flash technology, and the strategy paid off."

He credits Dee Podelco, Director, Human Resources at Wendy's International, "with receptivity to the print media branding campaign and its online cousin." Commenting, Podelco says "we knew our careers website needed some new life, and Matthew, his Cincinnati team and the creative minds at NAS made it happen, plus provided continuity with our overall branding program." She adds, "it's gratifying to have the plus of iNOVA award recognition."

An agency of the McCann Worldgroup, NAS Recruitment Communications provides best-of-class service delivery with global, national and local market expertise. Its client-partners experience a distinct competitive advantage through the utilization of the NAS Demand ChainT, a proprietary process map designed to deliver customized talent management solutions and maximize recruitment strategy ROI.