Cleveland, OH (PRWEB) July 2, 2009 – In today’s economy, one area of growth continues to be healthcare, a field that has its own unique challenges in finding qualified candidates. NAS Insights, the centralized research operation at NAS Recruitment Communications, is an industry leader in providing vital hospital market analysis that helps clients pinpoint hard-to-recruit healthcare talent.

Medical, nursing and allied health openings have very specific qualifications and target applicant pools. By drawing upon the latest U.S. hospital data available from the American Hospital Association, NAS Insights can pinpoint hospitals by geographic location, facility type, services and number of beds, information important for locating targeted positions and candidates. For example, when recruiting for a registered Polysomnographic Technologist in Chicago, NAS Insights can offer a targeted approach by identifying hospitals in the area that have sleep centers.

“Because searching for healthcare talent requires skill-specific recruitment, it is essential for our clients to be thoroughly familiar with the healthcare labor market, including their competition,” said Tracy Wharton, Director of NAS Insights. “ “NAS Insights is able to offer our clients critical data on over 6,500 hospitals across the nation. Keeping on top of changing employment needs and opportunities is so important in today’s marketplace.”

To find out more about how NAS Insights can create a customized hospital market profile to fit your specific needs, please contact your nearest NAS office.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Cleveland, OH (PRWEB) June 29, 2009 –NAS Recruitment Communications announced today the launch of Children’s Hospital Boston’s Case Study Microsite, spotlighting the power and success of a breakthrough Employment Brand.

Since its inception two years ago, the award-winning “Do Big Things” Employment Brand has showcased Children’s worldwide position in the healthcare industry. Viewers to the NAS interactive microsite will experience for themselves how building a distinctive Employment Brand can capture not only candidates’ attention, but also become a key differentiator for the entire organization.

“We are proud of what we have accomplished for our partners at Children’s,” said Emily Hargrave, NAS Senior Account Manager. “The multimedia campaign has achieved its goals because the brand ensures consistency of message. Even when our budgets are challenging, having a powerful brand helps create tremendous efficiencies and the best possible ROI.”

“Employment Brand equity built today is equity here to stay,” stated Charles Davis, Senior Creative Strategist and leader of the Children’s brand development team. “Deploying robust Employment Brands gives our clients a long-term position in the marketplace.”

You can visit the NAS Children’s Hospital Boston Microsite at http://nasrecruitment.com/CaseStudies/MicroSites/ChildrensHospitalBoston/default.asp. Connect with NAS at http://www.nasrecruitment.com/Contact/ for an Employment Brand that can do big things for you.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Cleveland, OH (PRWEB) June 25, 2009 – NAS Recruitment Communications reminds Human Resources professionals that while the interactive marketplace continues to evolve, non-electronic media still has a major impact on companies’ recruitment marketing strategy. An entire portfolio of industry-leading, value-added products and services is readily available to help clients position their organizations as an employer of choice.

“With 100% of our business being in human resources communications consulting,” said Len DiSalvatore, Director of Business Development, Rochester, NY office, “NAS understands the issues faced by organizations in all market segments. We offer expertise in employment branding, media planning, public relations, incentive giveaways and much more. We are literally a one-stop shop for HR communications.”

DiSalvatore cited collateral materials – backed by data from NAS Research Insights and award-winning creative − that can be prepared to reach targeted audiences in a tangible, creative and colorful way. He also mentioned career event planning and campus strategies, recruiter training, employee referral programs and onboarding and retention programs as proven methods of optimizing an organization’s recruitment plan. “NAS can bring it all together – interactive, print, broadcast, whatever it takes to make your recruiting strategy a success.”

To learn more, please contact Len DiSalvatore at ldisalvatore@nasrecruitment.com.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Cleveland, OH (PRWEB) June 22, 2009 –NAS Interactive, a division of NAS Recruitment Communications, announced that it will team up with SimplyHired to present “Maximize Your Candidate Engagement through Job Aggregators,” a special webinar to be hosted Tuesday, July 7th at 2:00 p.m. EST.

Caroline Slomski, National Internet Strategist for NAS, and Felicia Jamin, Manager of Agency Relations for SimplyHired, will co-host the hour-long presentation. Attendees will learn how HR organizations can maximize the power of job-centric search engines and the strategies that can put their jobs in front of candidates more efficiently and economically.

“Online activity trends among job seekers are rapidly changing. More and more, they’re turning to job aggregators like SimplyHired because of its ability to streamline the job search process,” said Slomski. “Knowing how to position your jobs to be seen on these sites through strategies like pay-per-click is imperative for organizations today.”

Aggregators collect job postings from databases across the Web, including employer websites, traditional job boards like Monster and CareerBuilder, and others. For candidates, aggregators offer seekers the chance to see positions from multiple organizations and sources served up at a single site. NAS has found that job aggregators provide significant traffic to client career sites and can be an essential component to companies’ recruitment marketing strategy. Webinar participants will learn strategies that can help them improve their rankings and provide cost-effective results.

“Organizations are searching for innovative advertising options that are measurable and extremely cost-effective,” Slomski remarked, “and they’ll find it in search engine strategies like the ones we will present. These are strategies that will be recruitment staples in years to come, and organizations that want to be competitive when the economy rebounds need to get on board now.”

To register for the July 7th webinar presentation, please visit http://nasinteractive.com/survey/nas/SimplyHired.aspx

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Denver, CO (PRWEB) June 18, 2009 –NAS Recruitment Communications’ Denver office announced today an encore edition of a new informational webinar for healthcare recruitment professionals in the state of Wyoming. The presentation will occur on Monday, June 29 at 10:00 MST. The announcement came on the heels of a similar successful webinar series NAS provided to the Human Resources and recruitment market earlier this month.

“Having presented this information at the request of several organizations in the healthcare arena already, it only made sense to offer this opportunity for the healthcare industry collectively in Wyoming,” said Amanda Shewmake, Vice President of the West Central Region for NAS. “We recognize it can be daunting to determine where to begin to engage social networks, video technology and blogging for recruitment. This venue will give organizations an overview of the most notable, successful and cost effective methods and trends.”

The online presence a healthcare organization portrays on its career Web pages and during the application process can be the key element in a prospective applicant’s career decision. Other influences can include a facility’s job posting text both online and offline and the level of engagement that is provided to encourage candidates to view the “employee experience” at a healthcare facility.

The online presence a healthcare organization portrays on its career Web pages and during the application process can be the key element in a prospective applicant’s career decision. Other influences can include a facility’s job posting text both online and offline and the level of engagement that is provided to encourage candidates to view the “employee experience” at a healthcare facility.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Cleveland, OH (PRWEB) June 15, 2009 – NAS Recruitment Communications announced today that on Monday, June 29 at the SHRM Annual Conference in New Orleans, Matthew Adam, Vice President and Chief Talent Strategist, will conduct a seminar illustrating how leading organizations are developing intuitive, experiential websites that connect with quality candidates.

Today’s candidates are making assumptions about an organization and its employment opportunities based on what they find on the website. With that realization, Adam will offer “How Your Website Can Be Your #1 Recruiting Tool,” a road map to successfully designing and evolving a company’s site with the candidate experience in mind.

“Even in this economic downturn,” Adam said, “smart organizations are continuing to evolve their website experience to attract and connect with A-level talent. The reality is that a site designed a couple of years ago will most likely not meet the evolving and accelerated expectations of today’s candidate.  This program is designed to shed light on how candidates interact with websites and what your site needs to lock them in.”

Adam is a recruitment strategy consultant with over 14 years of professional experience with both Fortune 500 companies and small start-ups. An author and experienced keynote speaker, he will continue to offer his insight at regional and national conferences throughout 2009.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Cleveland, OH (PRWEB) June 11, 2009 – Even in today’s world of electronic communications, the tried and true method of direct mail can be an advantageous strategy in recruiting talent. This was the case when NAS Recruitment Communications, a leader in human resources solutions, provided client Franklin Square Hospital − MedStar with a successful direct mail campaign resulting in the hiring of an exceptional candidate for a hard-to-fill position.

“Franklin Square Hospital was looking for a Nuclear Medicine Supervisor, a position that required both technical expertise and a strong leadership background,” said Tara Twomley, Account Manager at NAS Atlanta. “We suggested using a direct mail postcard that could be personalized to each recipient, a technique that has been shown to dramatically improve response. Variable data mailings are just one of many print and interactive techniques NAS utilizes to help clients achieve positive results.”

The mailing was sent to 2,000 prospective candidates. The results were immediate and, according to the client, “incredible.” Bonnie Cohen-Finch, Recruitment Specialist for Franklin Square Hospital – MedStar, said, “We received five wonderful candidates to interview and hired one of them for the position. We would definitely use this option again. The responses from the direct mailers came in very quickly and all of the candidates were qualified.”

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

San Antonio, TX (PRWEB) June 9, 2009 – NAS Recruitment Communications today released the online banner campaign results for Austin client St. David’s HealthCare.  Launched in fall 2008, the strategically placed statesmanjobs.com online banner has consistently driven over 3,000 clicks each month to the St. David’s HealthCare career portal and yielded above average click-through rate (CTR) results.

“We’ve been partners with NAS for over four years,” says Randy Stone, Vice President of Human Resources for St. David’s HealthCare. “This online banner campaign has not only accounted for 4% of our total career portal traffic, but it’s also been a great sounding board for accolades and facility enhancements, such as our newly debuted state-of-the-art Women’s Center of Texas.”

The online banner campaign on statesmanjobs.com has been a foundational local recruitment strategy for several years. “St. David’s HealthCare has been named the #1 Best Large Employer in Austin for the past three years, and their recruitment needs are diverse and specialized,” says NAS Business Development Director, Anne Lynnette Gallas. “We’ve thoroughly enjoyed our partnership with St. David’s HealthCare and have launched countless cutting-edge recruitment campaigns along with an incredible employment brand that accurately reflects their Employment Value Proposition and helps them stand out in a very competitive marketplace.”

To learn about more NAS digital recruitment solutions, please contact NAS Business Development Director, Anne Lynnette Gallas at agallas@nasrecruitment.com

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Cleveland, OH (PRWEB) June 4, 2009 – NAS Insights, the centralized research operation at NAS Recruitment Communications, continues to improve its ability to assist clients in understanding and evaluating local labor markets by enhancing its market profiling capabilities.

In addition to its already rich library of demographic resources, NAS Insights has added the ability to provide business establishment, employment and in-depth industry information on a variety of geographic levels.

“Demographics help provide foundation information for building strategic recruiting and workforce planning initiatives,” said Tracy Wharton, Director of NAS Insights. “Understanding the local employment dynamics within a recruitment market also gives clients an edge over their competition and helps them make more informed decisions.”

A market profile from NAS Insights encompasses a wide range of demographic variables, such as population figures, age, race, educational attainment, means of transportation to work and commute time, as well as industry employment analysis for states, counties and both large and small metro areas.

To find out more about how NAS Insights can create a customized market profile to fit your specific needs, please contact your nearest NAS office.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Cleveland, OH (PRWEB) June 1, 2009 – Your next job applicant may find your employment opportunity by phone, say the Search Engine Marketing Specialists at NAS Interactive.  Studies show an increase in the number of searches from job seekers using their mobile devices. Out of all cell phone users, on an average day, 58% of adults use their devices, including PDAs, for at least one non-voice data application, such as text, email, photos, maps or directions, or completing a job application.

“The demographics for iPhone users are very compelling,” said Kevin Hawkins, NAS Interactive Strategist. “We see a marked increase in traffic from mobile devices in industries such as Banking, Technology and Healthcare, where nearly 22.4 million U.S. mobile users are using their devices to go on the Web.

Today, despite the global economic downturn, the demand for mobile broadband is on the rise. Mobile experts indicate that there will be more than 1 billion mobile broadband users by 2013 and our clients need to be ‘mobile ready.’”

Hawkins and members of NAS Smart Clicks Center, the firm’s Search Engine Marketing team, are already preparing for the next recruitment trend, studying and developing optimized mobile-ready websites and targeted campaigns designed to extend the reach of text and image campaigns to mobile devices with full HTML Internet browsers, such as the T-Mobile G1 and Apple iPhone.

“This new option will allow our clients to display their Web pages and search engine ads specifically on these devices; deliver mobile-specific calls to action and reach their audience when they're on the go; and get separate performance reporting so they can more effectively reach target audiences with the right message at the right time, ” said Hawkins.

When combined with a comprehensive measurement tool like Total Source Tracker, NAS can identify page traffic and search engine campaigns that successfully target mobile users by measuring how many individuals apply for jobs while using a mobile device.

To learn more NAS digital recruitment solutions, please contact Patty Van Leer at pvanleer@nasrecruitment.com.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Vancouver, BC, Canada (PRWEB) May 28, 2009 – NAS Recruitment Communications partnered with P&H MinePro Services Canada to develop an employment brand campaign that would effectively position P&H MinePro Services as a “Giant” in its field. The campaign’s original visual direction and messaging, combined with innovative marketing methods, created a highly viral and successful program for P&H MinePro Services Canada. The marketing campaign, which offered many out-of-the-box components, paid off in many ways.

“The great team at P&H was open to every creative idea we put in front of them and had many great ideas themselves. Together, we created some of the most interesting marketing programs and campaigns I’ve ever worked on or seen, ” stated Maureen Laventure, NAS Senior Account Strategist, Canada.

Most importantly, the campaigns delivered results! The campaign and opportunities were heavily promoted throughout 2008 and they’ve seen the long-term effects through a steady flow of top talent in their application pipeline in 2009.

Patricia Bowling, Manager of Human Resources at P&H MinePro Services said, “By executing such a strong campaign, top talent consistently applies directly to us, without solicitation. As a bonus, our existing employees enjoy the connection with such a dynamic campaign. We’ve experienced first-hand that a well defined and executed employment brand campaign offers a positive ROI, with long-term solutions to engaging candidates. Partnering with NAS has exceeded our expectations. The NAS team is creative, market savvy and customer service-oriented with the management of our account.”

Barb Agostini, NAS VP of Business Development, Canada, added, “More organizations across all industries are taking advantage of the slower economic time to clearly define their employment value proposition and ensure their employment brand is promoted across all recruitment communications channels – internally and externally. As the market turns, these organizations will be positioned to stand out from the companies they compete with for talent by delivering a more engaging proposition and keeping a steady flow of the right talent interested and applying.”

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Cleveland, OH (PRWEB) May 25, 2009 – According to interactive recruitment specialists within the SmartClicks Center of NAS Interactive, a division of NAS Recruitment Communications, businesses that hire skilled trades are quickly finding that search engines—and SEM techniques like pay-per-click—are one of their most cost-effective sources of talent.

“Our clients seeking skilled tradespersons are pleasantly surprised by how effectively SEM can help them reach their hiring goals,” said NAS SmartClicks’ Strategist Caroline Slomski. “Some organizations still assume that there is little value in advertising online for roles that don’t involve computer use every day or require a Bachelor’s degree. In fact, nothing could be further from the truth. For example, we are seeing success in campaigns recruiting welders and electricians that exceed the benchmark 1 to 2% click-through rate (CTR) by upwards of 5%!”

Studies by The Pew Internet and American Life Project show just how much the digital divide has narrowed across all demographics; today, Pew estimates roughly 74% of all adults are Internet users. And that makes online recruitment strategies a necessity for all organizations.

“Today, more job searches are being initiated at search engines like Google, MSN and Yahoo! than on Monster and CareerBuilder combined. And while there are hundreds of niche job boards directed at skilled trades,” said Slomski, “a well-placed PPC on Google can position your organization to be seen by over 60% of all Internet search users, and silo the experience in a manner that’s both positive for the organization and the candidate.

“The candidate doesn’t see the competition’s jobs like they would on a job board. Instead, they have access to related jobs by that same company.”

NAS Interactive’s SEM strategies are managed by Google-certified specialists that help clients tap into powerful search engine marketing strategies that can maximize the return on their recruitment investment. To learn more about NAS’ comprehensive portfolio of Digital Recruitment Solutions, please contact Patty Van Leer at pvanleer@nasrecruitment.com.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Cleveland, OH (PRWEB)Cleveland, OH (PRWEB) May 18, 2009 – Using employee testimonials and eye-catching graphics, NAS Recruitment Communications has developed highly successful Talent Hubs (landing pages) for aerospace and defense-industry leader Goodrich. Designed specifically to attract candidates to two hard-to-fill positions - SAP and Engineering - the interactive presentations (www.goodrichengineeringcareers.com and www.goodrichsapcareers.com) provide information about the company’s culture and opportunities by using links to current career openings and an informative video about Goodrich.

“The SAP and Engineering splash pages are instrumental in communicating our engineering and SAP employment opportunities to our desired audience,” said Larry Green, Staffing Specialist for Goodrich. “They also provide our organization with a forum to communicate the award of several important aerospace contract awards and Goodrich’s global SAP implementation strategy.” Commenting on the sites’ positive results, he continued, “The template and images were created by NAS based upon the strategy and objectives we wished to accomplish during our initial planning sessions. The landing pages greatly added to the hiring success we have achieved since its creation.”

NAS garnered several prestigious awards for its Goodrich campaign, including two CEA first-place recognitions and gold and silver medals in the SIAA competition. Matt Kaiser, NAS Vice President and Talent Strategist, remarked on the synergy between Goodrich and NAS that made such positive results possible. “Larry and his team at Goodrich have always been open to new ideas and have allowed us to lead the way in developing new recruitment solutions in this tough field. We are proud to be partnered with Goodrich and excited about future opportunities to attract talent in new ways.”

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement, and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Cleveland, OH (PRWEB) May 14, 2009 – NAS Recruitment Communications announced today that Matt Kaiser, Vice President and Talent Strategist, will offer a seminar on understanding the recruitment process from the candidate’s point of view. This presentation will be at the Kennedy Information Recruiting 2009 Conference and Expo (www.therecruitingconference.com) at the Mirage Hotel & Casino in Las Vegas, Nevada on Tuesday, May 19, 2009.

Kaiser will speak on “Improving the Candidate Experience: Can You Put Yourself in Their Shoes?,” an informative view of how an organization may be perceived by the people it hopes to attract and eventually hire. The program will address the meaning behind the candidate experience, how to measure it and how to effectively improve the experience to attract, engage and retain the best talent. Attendees will be given tools to help measure the candidate experience and identify strategies to enhance candidate “touch points.”

“The economy, new technology and changing demographics are among the factors affecting an A-level candidate’s decision on which organization to choose,” said Kaiser. “It’s important to look at the candidate experience and see your organization through their eyes. Understanding the thought processes of your talent target is no easy matter, but it is a critical component of successful recruiting efforts.”

Kaiser is a recruitment strategy consultant with over 12 years’ professional experience with Fortune 100 and 500 clients in a variety of industries. An author and experienced keynote speaker, he will continue to offer insight on best practices in talent management at regional and national conferences in 2009.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Cleveland, OH (PRWEB) May 11, 2009 – NAS Interactive, a division of NAS Recruitment Communications, announced today the launch of a new training offering for recruitment professionals: Recruiter’s Social Networking Boot Camp. The announcement came on the heels of a successful webinar NAS Interactive co-hosted with popular social network LinkedIn, “Using Social Media as Part of your Talent Sourcing Strategy.”

“Even before the presentation ended, we had received dozens of requests from participants for training on how to get a viable social networking strategy up and running,” said Kevin Hawkins, National Internet Strategist for NAS. “We recognize it can be daunting to determine where to begin engaging for recruitment. Our training will help organizations supercharge their online recruitment team with a comprehensive knowledge base of social media, access to the top time-saving tools and the blueprint for a comprehensive social media campaign—from launch through measurement.”

Recruiter’s Social Networking Boot Camp will guide organizations and recruiting staff through the maze of social media sites and develop a strategy for brand extension, outreach and engagement. And, as conversations that affect your brand as an employer are happening every day—in environments you may not know about— Recruiter’s Social Networking Boot Camp will include tools and techniques for online Brand Reputation Management. That means not only will you be able to identify where conversations about your brand are taking place online, but you’ll also be able to quickly respond to and engage in those conversations.

To learn more about NAS’ digital recruitment solutions, please contact Patty Van Leer at pvanleer@nasrecruitment.com.

NAS Recruitment Communications, an agency of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics.

Cleveland, OH (PRWEB) May 7, 2009 – NAS Insights, the centralized research operation at NAS Recruitment Communications, is pleased to announce that it has added a powerful new online metrics tool to its comprehensive library of sources. This will provide NAS Insights unparalleled knowledge in the field of hospital and medical recruitment communications.

The online tool captures data on key HR metrics from healthcare organizations throughout the country on a continual basis. Customized reports include metrics such as vacancy rates, separation rates, time-to-fill, retention rates, organization revenues and more.

“Metrics is a hot topic for our healthcare clients, particularly since the healthcare industry is burdened with ongoing workforce shortages,” said Tracy Wharton, Director of NAS Insights. “The most obvious advantage of this new online metrics tool is that it gives NAS an additional set of critical data to assist clients in benchmarking their performance against competitors anywhere in the United States.”

To find out more about how NAS Insights can assist you with customized research for your talent acquisition needs, please contact your nearest NAS office.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Cleveland, OH (PRWEB) May 5, 2009 – NAS Recruitment Communications announced today the development of an attention-grabbing creative concept and employment branding graphics presentation that has effectively made the Carolinas Hospital System “top dog” at recruitment events.

Starting with the notion of how “cool” it is to be part of the Florence, South Carolina healthcare provider, NAS introduced a touch of humor in banner display designs used at career fairs. Using a photograph of a Dalmatian wearing sunglasses—a departure from the typical hospital scene or personnel photography—and tying in giveaways of sunglasses and Dalmatian-shaped pens, the displays attracted a higher rate of traffic than Carolinas Hospital System had experienced before.

According to Irene Putnam, RN, Employment Manager for Carolinas Hospital System, “We are always the most popular booth at career fairs. 90% of people walking by stop to see what it’s all about. And the pens are a big hit, too.”

The Dalmatian displays generated so much positive feedback, NAS designed a recruitment brochure around the same theme to attract qualified professionals to Carolinas Hospital System and its state-of-the-art medical center for “the coolest careers anywhere.”

Tina Davis, Director, Business Development for NAS Atlanta, said, “Our business is about differentiation and engaging a candidate in a memorable way. I love it when a client allows us to think out of the box and create something that stands out. We are very proud that this campaign was so successful for our client.”

>NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Cleveland, OH (PRWEB) April 30, 2009 – NAS Recruitment Communications announced today that Dallas-based talent acquisition strategy veteran Kristine Rhodes will be heading up the company’s recruitment marketing Innovation Initiative in Texas. Rhodes feels strongly that NAS has the cutting-edge tools that will enable this region’s growing businesses to build the strongest talent base and secure the state a leading spot in the national recovery.

According to recent data, Texas cities such as Houston, Austin and Dallas are enjoying the top three spots in the latest employment rankings of the nation’s top 100 metropolitan markets. Rhodes views the landscape as a real opportunity for Texas-based businesses to forge ahead of their competition and become innovators in their respective industries.

"Texas is a tech-savvy state," says Rhodes, "and NAS has the Web 2.0 strategies necessary to successfully target the next wave of candidates with effective brand messaging. Among our arsenal are Search Engine Marketing (SEM), Source Tracking, Customer Relationship Management (CRM), Talent Communities and a myriad of other solutions. These are highly aggressive tools that will reach talent where they live and give clients the best possible ROI."

With over seventeen years in strategic management planning and consultation for global enterprise-wide organizations, Rhodes has partnered with Fortune 1000 companies in such diverse industries as retail, telecommunications, technology, financial, hospitality and healthcare.

"This market is ripe for leading the country to the next plateau of our economy," says Rhodes. "I want to be there in the thick of it, taking companies right to the top."

To be involved in NAS' exciting initiative, please contact Kristine Rhodes at krhodes@nasrecruitment.com.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Cleveland, OH (PRWEB) April 27, 2009 – NAS Interactive, a division of NAS Recruitment Communications, announced that it will team up with LinkedIn to present “Using Social Networking as Part of Your Talent Sourcing Strategy,” a special webinar to be hosted May 5th at 2:00 p.m. EST.

Kevin Hawkins, National Internet Strategist for NAS, and Brandon Salom, Partner Relationship Sales Manager for LinkedIn, will co-host the hour-long presentation. Those attending the session will learn how many HR organizations are already successfully using these powerful Web 2.0 environments to reach candidates, as well as how to use LinkedIn’s platforms and solutions.

This webinar will also explore how proactive organizations use Social Networks to coordinate recruiter activities in order to find and engage quality talent. Participants will learn how job listings are virally promoted to reach “perfect fit” candidates; why personalized, network-driven connections increase quality lead generation; and how Social Networks allow candidates to learn about you as an employer without feeling like they’re being marketed to.

“Social networking is a necessary component for today’s employee recruitment strategies,” said Kevin Hawkins, “particularly when you need to reach out to people with highly specialized skills. Professional and social communities like LinkedIn are where HR goes to look for top talent. NAS Interactive helps clients to build their own niche community and extend their brand presence in unique ways within the SNS space.”

In fact, social networking sites, such as LinkedIn, Facebook, MySpace, Twitter and Tagged, have become a cultural phenomenon that transcends age or computer proficiency. Today, college students, working parents, seniors, executives, professionals...57% of all active online users—over 130 million people—are members of at least one social network. And that makes these sites fertile ground for recruiters.

To learn how NAS and LinkedIn can help you develop a social network strategy and engage talent in a uniquely effective manner, or to register for the May 5th webinar presentation, please contact Patty Van Leer at pvanleer@nasrecruitment.com.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Cleveland, OH (PRWEB) April 23, 2009 – NAS Recruitment Communications announced today that for the fifth consecutive year, it was a Gold Sponsor of “Experience the Magic,” the Florida College and University Professional Association for Human Resources (CUPA) conference in Orlando.

Held in March 2009, the Florida CUPA-HR Chapter’s event provided an informative networking and best-practices forum for higher education HR professionals from over 20 schools throughout the Sunshine State, including Florida State University, Miami Dade Community College and Jacksonville Community College.

A major contribution to the event was NAS’ development of a colorful conference brochure that encouraged conference attendance. The NAS office in Orlando again served as coordinator during the creative process, as well as the primary contact with the FL CUPA-HR Chapter.

In a warm note of appreciation to Mary Richards, Director of Business Development for NAS/Florida, the entire FL CUPA-HR Executive Board and conference team complimented NAS on its continuing support of the group’s mission and focus. Said FL CUPA President Karen Goodlett, SPHR, “We’d like to extend a heartfelt thank you to NAS Recruitment Communications for your generous sponsorship of the brochures and commitment to making this event a success.”

CUPA provides support to higher education professionals throughout the nation. Judy Wilson, NAS Vice President, Atlantic Region, remarked on the strong partnership NAS has with the College and University Professional Organization. “It’s important that human resources professionals collaborate with and support each other. NAS is proud to work with both state and national chapters of CUPA.”

To find out more about NAS, please visit our website at www.nasrecruitment.com.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement, and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Los Angeles, CA (PRWEB) April 20, 2009 – NAS Recruitment Communications today released its quarterly search engine marketing campaign results for Los Angeles client Taco Bell. Launched in January 2009, the Google AdWords pay-per-click campaign drove the click-through rate (CTR) to 9.85% in three months, up from 3.80% CTR at campaign launch. This means today, one in every ten candidates viewing Taco Bell’s career listing on Google is clicking through to apply.

According to Sandra Spivey, Director of Human Resources at Taco Bell, “Taco Bell made the switch from traditional job board employment marketing to search engine marketing. Pay-per-click is a major part of our 2009 employment marketing strategy and with NAS’ support, we've nearly tripled our click-through rate.”

The PPC campaign targets both restaurant management and hourly candidates. Working closely with Taco Bell’s Corporate Human Resources, the NAS Los Angeles Account Strategy Team keeps a constant eye on the daily traffic, bid monitoring and keyword selection. NAS Smart Clicks Center’s team of Google AdWords Certified strategists monitor the daily user activity for better search engine marketing results for candidate sourcing.

“Search Engine Marketing has been a part of our clients’ recruitment strategy for several years,” said Greg Rousseau, NAS Vice President-Southwestern Region. “In 2008, NAS increased its commitment to support SEM campaigns, having our strategists complete Google Certification to ensure our clients achieve maximum results. It’s been a worthy investment.”.

To learn more about NAS digital recruitment solutions, please contact Greg Rousseau at grousseau@nasrecruitment.com.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Cleveland, OH (PRWEB) April 16, 2009 – NAS Recruitment Communications continues to improve online job board return on investment for client partners ranging from small organizations to Fortune 100 companies.

NAS’ solution encompasses a customized and highly tailored suite of services that can be applied to online contracts ranging in value from $5,000 up to multi-million-dollar investments. “These services become even more important given the current state of the business climate,” said Brianna Lamb, Director of Business Development for NAS. “We have seen clients realize up to a 400% increase in the number of qualified applications, and a significant decrease in wasted investment, with just a few simple adjustments to their strategy.”

NAS’ online contract management activities include historical performance reviews, monthly quality and brand audits, custom reporting, job board performance comparisons, product fit assessments, realistic job previews, online branding, and media analytics complete with tracking from source to application. These services provide NAS customers with a true picture of success and performance with each of the job boards. Investment levels and product mixes are then adjusted based on the success metrics, ultimately delivering the organization a better applicant at a lower cost per hire. Monthly reports and audits also provide best practices tips to deploy and strengthen the candidate experience, particularly when NAS identifies brand inconsistencies, broken links, tedious application processes, unsearchable titles, poorly written postings and formatting errors.

To receive a copy of NAS’ article “Ten Tips To Improve Your Online Job Postings,” which includes posting best practices and strategy tips, or to learn more about how NAS can assist you with your online media investment, please email info@nasrecruitment.com.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Cleveland, OH (PRWEB) April 13, 2009 – NAS Interactive, a division of NAS Recruitment Communications, has seen an increase in the number of companies adopting search engine marketing strategies to maximize their recruitment investment in today’s tight economy.

“Restrictions on recruitment budgets place an emphasis on performance,” said Caroline Slomski, Interactive Strategist for NAS. “As a result, we’re seeing more organizations, in industries from healthcare and energy to food service, implement search engine marketing strategies as a means to maximize their recruitment budget.”

Search engine marketing strategies, like Pay-Per-Click (PPC) campaigns, are among the most measurable forms of marketing. They not only keep opportunities visible, but are also a great branding vehicle, driving top-of-mind awareness and helping position organizations as employers of choice in their industry.

“These early adopters in the recruitment space understand that the right search strategy can provide both short-term ROI, and ensure the investment they have made in building their brand and reputation among candidates will still be strong when the economy rebounds,” said Patty Van Leer, SVP of NAS Interactive.

NAS manages Google Adwords, Yahoo! Search Marketing and Microsoft AdCenter search engine marketing campaigns. Its dedicated SmartClicks Center for search engine marketing is manned by certified specialists who handle all aspects of the campaign. This allows NAS SmartClicks to provide the highest possible quality scores at the lowest cost-per-click.

“The beauty of search engine marketing is that you pay only for traffic,” says Slomski. “Our campaigns provide candidate exposure and increase traffic for very little cost-per-visitor. It’s why the right strategy can be extremely effective and economical.”

When combined with Total Source Tracker, these campaigns can draw and track candidates from initial click to completed application.

To learn more about NAS’ digital recruitment solutions, please contact Patty Van Leer at pvanleer@nasrecruitment.com.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Cleveland, OH (PRWEB) April 10, 2009 — NAS Insights, the centralized research operation at NAS Recruitment Communications, is proud to announce the newest installment to their collection of whitepapers: Web 2.0 Recruiting.

The latest addition to the NAS whitepaper library discusses the basics of Web 2.0 in an easy-to-read format, with in-depth explanations and up-to-date demographic information for the major Web 2.0 technologies. Included are summaries and charts for blogs, online networks, online videos and podcasts. Web 2.0 Recruiting provides a deeper understanding of recruitment and branding implications, as well as best practices for integrating Web 2.0 technologies into a company’s online recruiting strategy.

“This whitepaper is meant to introduce the fundamentals of Web 2.0 while showing how these emerging technologies can help a recruitment and branding strategy soar,” said Kelly White, Research Analyst and whitepaper author. “Web 2.0 is here and has captured the mainstream audience. This paper is a quick guide on how and why employers should put these technologies into place to attract top talent.”

Check out Web 2.0 Recruiting and NAS Insights’ other standard and specialized reports at: http://www.nasrecruitment.com/talenttips/nasInsights.html.

To find out more about how NAS Insights can assist you with customized research for your talent acquisition needs, please contact your nearest NAS office.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Baltimore, MD (PRWEB) April 7, 2009 – NAS Recruitment Communications’ Baltimore office is proud to announce the creation of an exciting new employment brand and career site (www.mwph.jobs) for Mt. Washington Pediatric Hospital.

Focusing on bright, bold close-up photos of infants and children, NAS developed the new brand with the headline, “Every child deserves our very best,” and tagline for the logo, “Careers in Caring.”

The career site received outstanding feedback from Mt. Washington’s Nurse Recruiter, Monica Atkinson. “We love it!” Atkinson said. “This truly has been a positive experience. I’m so pleased with the way the site introduces prospective job seekers to our facility. I know the site is truly going to make an impact on our recruitment efforts.”

Jennifer Henley, director of the Baltimore office of NAS, led the creative effort. “We’re honored,” Henley said, “to be a partner with a leading hospital with such a great history of caring. We’re proud to be a big part in telling their wonderful story in such a graphic and dynamic representation of their heritage.”

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement, and specialized expertise in career websites, onboarding, employee communications and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Cleveland, OH (PRWEB) April 2, 2009 – NAS Recruitment Communications announced today that Matthew Adam, Vice President & Chief Talent Strategist, will conduct a seminar on the complexities of interactive recruitment marketing at the National SHRM Staffing Conference on Tuesday, April 28th at 1:15 p.m. in Las Vegas.

With the realization that today’s organizations must go beyond traditional media to reach the right talent, Adam will offer intriguing alternative online solutions in his presentation “Interactive Recruitment Marketing: Navigating the Internet to Attract A-Level Talent.”

“Even in this economic downturn,” Adam said, “smart organizations are keeping an eye on the evolving job-seeker behavior. When the economy rebounds, many organizations will be forced to change the way they communicate with potential candidates. This program is designed to shed some light on where online recruiting has evolved to today and where it is headed in the future.”

Adam is a recruitment strategy consultant with over 14 years of professional experience with both Fortune 500 companies and small start-ups. He is an author and experienced keynote speaker and will continue to offer his insights at regional and national conferences throughout 2009.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Cleveland, OH (PRWEB) March 30, 2009— NAS Interactive, a division of NAS Recruitment Communications, today announced the launch of a new Search Engine Optimization (SEO) service that will help clients optimize their career site for better search engine results.

NAS Interactive’s SEO website review helps organizations improve their website visibility on the major search engines, including Google, Yahoo! and MSN Live Search. NAS Interactive’s certified search engine specialists will provide a comprehensive, page-by-page review of the technical design aspects of the site that can impact the site’s marketing success. The SEO review also provides a detailed report of the company’s viability with search engines, a competitive assessment and specific recommendations on how to improve the website’s ranking on Google, Yahoo! and MSN Live Search. This report is used to set a baseline for how the website is currently designed and marketed.

“The SEO review is the first step in creating a comprehensive Internet marketing plan,” said Dave Goebel, Sr. Interactive Marketing Analyst. “The competitive assessment and actionable recommendations we include will assist any organization in exceeding their website goals and drive more talent to their career site.”

Patty Van Leer, SVP of Interactive, noted that “Search engines behave like people. They like websites which contain substantive information about a certain topic, and for HR, that topic is career content. The best sites usually appear first in search engines because people like them and because search engines ‘like them,’ too. Search Engine Optimization does not only generate traffic - it helps to maintain that traffic.”

To find out more about this SEO offering, please contact NAS Interactive Sr. Vice President Patty Van Leer at pvanleer@nasrecruitment.com.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

St. Louis, MO (PRWEB) March 26, 2009 – NAS St. Louis, an office of NAS Recruitment Communications and the West Central Region, is proud to announce the recent hire of 178 employees to Barnes-Jewish Hospital. Barnes-Jewish, the flagship academic hospital of BJC HealthCare, recently partnered with NAS in a 100-day hiring and brand recognition effort. Less than halfway through that initiative, the total hiring goal of 200 people is already considerably ahead of schedule.

Led by Sean Bain, Director, NAS St. Louis, the plan kicked off with a review of current communications, resources, and metrics. From there, NAS developed a multi-media solution that introduced Barnes-Jewish to several media choices—including online and offline—some of which had never been used by the hospital before.

“This has been a very exciting time,” said Bain. “I commend my client for their forward thinking and willingness to take on some very new sourcing solutions. These efforts have been rewarding to both our client and the community. Barnes-Jewish Hospital has a wonderful story to tell and some excellent employment opportunities, and NAS is humbled to be a part of that partnership.”

To find out more about NAS Recruitment Communications and their portfolio of solutions, please visit www.nasrecruitment.com.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Cleveland, OH (PRWEB) March 23, 2009 – NAS Recruitment Communications is expanding its industry-leading Total Quality Customer Care and focus as it continues to evolve from a Recruitment Advertising Agency (RAA) to a Human Resources Communications Consulting Practice (HRCCP). By reinvesting in technology and the development of cutting-edge, exciting interactive products and services, NAS has strengthened its portfolio to provide effective and creative HR strategy solutions.

“While print medium services can still be used,” said Len DiSalvatore, Director of NAS’ office in Rochester, New York, “the focus has shifted to meet the strong interactive and strategic demands within today’s hiring challenges.” He went on to say, “Our core competencies are in place to support every aspect of our clients’ recruitment communications and talent acquisition initiatives.”

NAS clients will continue to benefit from its expertise and award-winning creativity in such key areas as employment branding, recruitment marketing planning and media buying, campus recruitment, metrics and reporting, internal communications and employee referral programs. The move to a Human Resources Communications Consulting Practice reinforces NAS’ commitment to clients’ changing needs.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Boston, MA (PRWEB) March 19, 2009 – NAS Recruitment Communications’ Boston office is proud to announce creative honors for client-partner Children’s Hospital Boston. These include the prestigious 2008 Aster Awards, Communicator Awards and HMR. Among the coveted wins are the Distinguished Gold category for Outdoor Transit by the Aster Awards, which recognizes excellence in healthcare marketing.

Led by Vice President Tara Repucci, NAS Boston conducted a deep discovery process to understand Children’s Hospital Boston’s employment value proposition. The objective was to develop key messaging to convey Children’s unique cultural attributes. The employment brand that was created, “Do Big Things,” reflects the synergy between the organization’s resources and its aspirational employment promise.

According to Michelle Gordon-Seemore, Director of Staffing & Recruitment at Children’s Hospital Boston, “NAS has been our recruitment advertising agency for the past two years. During the course of this time, they have been instrumental in helping us develop an advertising campaign that differentiated us from our colleague hospitals in the area. The campaign has helped communicate Children’s Hospital Boston as a Workplace of Choice. It also branded Children’s as being an organization that emphasizes teamwork and being able to ‘Do Big Things’ together.”

To find out more about NAS Boston’s portfolio of solutions, please visit our blog at http://nasnortheast.blogspot.com/.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Cleveland, OH (PRWEB) March 16, 2009 – NAS Interactive, a division of NAS Recruitment Communications, announces the expansion of its online HR recruitment offering with the opening of the new NAS SmartClicks Center. Staffed by Google-certified specialists, the NAS SmartClicks Center will allow clients to tap into powerful search engine marketing strategies that can maximize the return on their recruitment investment.

“Today, more job seekers begin their job search on search engines like Google, Yahoo! and MSN than on the big job boards combined,” said Patty Van Leer, Senior Vice President of NAS’ Interactive Division. “And since recent studies indicate that few searches go beyond the first page of organic search results, strategies that engage candidates early in their search takes on even more importance.”

“Search engine marketing strategies like Pay-Per-Click (PPC) campaigns keep your opportunities visible, especially if your ranking in organic keyword searches is less than desirable,” said Dave Goebel, Sr. Interactive Marketing Analyst. “In addition, NAS SmartClicks Search Engine Marketing campaigns are optimized to bring the right candidate to your career website.”

The SmartClicks Center’s certified specialists handle all aspects of the campaign, from keyword research and bid monitoring, to developing appropriate landing pages or optimizing an existing site to maximize the campaign’s effectiveness. This allows NAS SmartClicks to provide the highest-possible-quality scores at the lowest cost-per-click.

NAS SmartClicks Center manages Google Adwords, Yahoo Search Marketing, and Microsoft AdCenter Search Engine Marketing Campaigns. When combined with Total Source Tracker, these campaigns are powerful ways to both draw and track candidates from initial click to completed application and to reduce your overall advertising spend.

To find out more about SmartClicks, and NAS’ comprehensive array of Digital Recruitment Solutions, please contact Patty Van Leer at pvanleer@nasrecruitment.com.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Cleveland, OH (PRWEB) March 12, 2009 — NAS Insights, the centralized research operation at NAS Recruitment Communications, is proud to announce the Recruitment Hotsheet, a new, monthly sheet featuring information snapshots of today’s most in-demand audiences.

Each hotsheet will highlight a particular audience or occupation, such as nursing. Clients not only get a quick overview on current employment trends, top markets and upcoming events, but can also directly link to popular e-newsletters, blogs and online networks related to each audience.

“The Recruitment Hotsheet is designed to introduce niche Web 2.0 technologies in conjunction with traditional media for employment branding and marketing efforts,” said Kelly White, Research Analyst at NAS Insights. “These outlets enable our clients to stay plugged into candidates and get their message in front of the most in-demand audiences. The one-sheet format quickly reveals the latest workforce trends while keeping clients up to date on the hottest positions.”

Future hotsheets planned for 2009 include computer programmers, healthcare information managers and engineers, as well as the Hispanic, Baby Boomer, Gen X and Gen Y audiences. Check out this month’s Recruitment Hotsheet, featuring the field of pharmacy: March 2009 Recruitment Hotsheet: Pharmacists

To find out more about how NAS Insights can assist you with customized research for your talent acquisition needs, please contact your nearest NAS office.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Cleveland, OH (PRWEB) March 9, 2009 — NAS Recruitment Communications is proud to announce that it was a banner year for creative awards for its healthcare clients. Over 150 honors from national and international competitions – over 33% of NAS’ total awards – were earned, reinforcing NAS’ strong presence in the specialized field of healthcare talent acquisition.

Among the accolades were a Best in Show (for U.S. Army Healthcare), 10 Gold and eight Silver Awards given by the Healthcare Marketing Report; and eight Gold (including Arnold Palmer Hospital for Children, Children’s Hospital Boston and John Knox Village), 11 Silver and nine Judges’ Choice in the ASTER competition. Creative work for U.S. Army Healthcare also took nine Merit and Bronze honors at the prestigious SIAA awards. Other NAS healthcare clients recognized in various competitions include HCR Manor Care, HealthEast Care System, Mayo Clinic and University of Maryland Medical Center.

Regional Vice Presidents, Judy Wilson and Tara Repucci, were quoted as saying, “Every client has a story to tell and with our creative teams, we try to tell that story. The achievement comes when NAS has met (exceeded) their expectations; when the best talent was hired due to the message, the artwork, the right placement of media. The added excitement comes when a successful concept or campaign receives recognition by professional peers. Many people are involved in the awards received at NAS; however, none of these would be possible without our customers. We are proud of these partnerships.”

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Cleveland, OH (PRWEB) MARCH 05, 2009 —NAS Recruitment Communications announced today that Matt Kaiser, Vice President and Talent Strategist, will offer a thought-provoking seminar on understanding the recruitment process from the candidate’s point of view to the Denver Area Health Care Recruiters Association (www.DAHCRA.org) on Tuesday, March 10, 2009.

Kaiser will present “Improving the Candidate Experience: Can You Put Yourself in Their Shoes?” a stimulating view of how an organization may be perceived by the people it hopes to attract and eventually hire. The program will address the meaning behind the candidate experience, how to measure it and how to effectively improve the experience to attract, engage and retain the best talent. Attendees will be given tools to help measure the candidate experience and identify strategies to enhance candidate touch points.

“The economy, new technology and changing demographics are among the factors affecting an A-level candidate‘s decision on which organization to choose,” said Kaiser. “It’s important to look at the candidate experience and see your organization through their eyes. Understanding the thought processes of your talent target is no easy matter, but it is a critical component of successful recruiting efforts.”

Kaiser is a recruitment strategy consultant with over 12 years of professional experience with Fortune 100 and 500 clients in a variety of industries. He is an author and experienced keynote speaker and will continue to offer insight on best practices in talent management at regional and national conferences in 2009.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Cleveland, OH March 2, 2009— NAS Interactive, a division of NAS Recruitment Communications, announces the hiring of David Goebel as the new Senior Interactive Marketing Analyst to support NAS Interactive’s leadership in Online HR Recruitment.

David is a certified Google Adwords Professional and a recognized Search Engine Marketing expert, serving as a Search Engine Consultant since 2002. His past experience includes work for IBM, AT&T, Meta Group (now Gartner Group) and Flashline.com (now Oracle) in sales and marketing positions. A graduate of Cleveland State University (Marketing), David is a frequent speaker at various industry events addressing topics, such as Innovations in Search, Enterprise Search and eMarketing Techniques. In addition, he has been quoted in numerous articles, including Time magazine, about search technology.

Patty Van Leer, Senior Vice President – Interactive, said, “David allows us to provide expert advice in all facets of search engine optimization and search engine marketing. A lot of people think that search engine marketing (SEM) is only about lead generation, but it’s really about effective marketing and execution of your brand to drive traffic to your site and to sell great career opportunities. Combining David’s extensive industry knowledge with NAS’ SEO offering will allow clients to experience the ultimate cost-effective recruitment marketing platform that will yield stronger ROI than any other type of Internet marketing.”

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement, and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

To find out more, please contact Patty Van Leer at pvanleer@nasrecruitment.com or visit www.nasinteractive.com.

Cleveland, OH (PRWEB) February 25, 2009 —NAS Recruitment Communications , an industry-leading human resources communications consultancy practice, announced that its San Antonio office was selected as the “Office of the Year” beating out 35 other centers of excellence for this prestigious award for the second year in a row. This highly motivated team also earned the NAS Client Partnership Award and Anne Lynette Gallas was named NAS Director of the Year, also for the second year in a row.

In addition, creative campaigns designed for clients of the NAS San Antonio office won 12 Gold and five Silver Creative Awards. The presentations were made at the recent NAS Leadership Conference at a black-tie awards ceremony in Cleveland, Ohio, the company’s headquarters.

“These honors are a wonderful reflection of the trust our clients have in us,” said Anne Lynette. “They’re the ones who have shown faith in our Creative Team and allowed us to go the distance to make them more competitive in the talent acquisition marketplace.”

“The NAS competitive differentiator has been and always will be our Total Quality Customer Care,” said John Stepien, NAS Chairman and Chief Revenue Officer. “We are all very proud of NAS San Antonio and the partnerships they forge with their great client roster”.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Cleveland, OH (PRWEB) February 18, 2009 — NAS Interactive, a division of NAS Recruitment Communications, is proud to announce the launch of its new marketing Website, www.nasinteractive.com, featuring the company’s signature line of Digital Recruitment Solutions.

From Employment Branding and Interactive Marketing to Web Development, Media Planning/Buying, Strategic Planning and Analytics, NAS Interactive’s Solutions encompass the entire spectrum of online recruitment strategy, combining digital approaches and award-winning creative that our loyal clients have come to expect.

“As companies continue to make the transition from traditional to online recruitment, NAS Interactive has been there every step of the way, helping our clients navigate this vast new territory,” said Patty Van Leer, Senior Vice President of NAS’ Interactive Division. “Our loyal clients have come to expect award-winning results from NAS, and we will continue to deliver in the digital space.”

With over 60 years of expertise in talent acquisition, NAS remains at the forefront of recruitment advertising and its impact in the digital sphere. As technology evolved, NAS embraced the challenge and parlayed a digital strategy into the industry’s most powerful, trusted source in the fiercely competitive, highly visible medium of online recruitment.

To find out more about NAS’ host of Digital Recruitment Solutions, please contact Patty Van Leer at pvanleer@nasrecruitment.com.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Cleveland, OH (PRWEB) January 28, 2009 – NAS Interactive, a division of NAS Recruitment Communications is expanding its offering in the fast-growing field of social networking.

Social networking sites such as Facebook, MySpace, LinkedIn, Twitter and Tagged have become a cultural phenomenon not restricted to age or computer proficiency. College students, working parents, seniors, executives, professionals...57% of all active online users—over 130 million people—are members of at least one social network. And that makes these sites fertile ground for recruiters.

NAS’ Social Networking Employment Brand Interface helps HR organizations tap into this powerful Web 2.0 environment by helping them extend their Brand Presence using social networking sites (SNS).

“Since their introduction, social network sites have attracted millions of users who share common interests,” said Patty Van Leer, Senior Vice President of NAS’ Interactive Division. “This is where today’s HR goes to look for top talent. NAS Interactive helps clients to build their own niche community and extend their brand presence in unique ways within the SNS space.”

To find out more about NAS’ Social Networking Employment Brand Interface please contact Patty Van Leer at pvanleer@nasrecruitment.com.

Cleveland, OH (PRWEB) January 27, 2009 – NAS Recruitment Communications, the leader in human resources and talent acquisition solutions, has announced a strategic restructuring. The decision to streamline operations, effective February 1, 2009, stems from a desire to be proactive, rather than reactive, given the current economic situation across the nation and the changing environment in talent management.

NAS will execute a multi-pronged strategy, including a reduction in physical footprint and realignment in force. All clients can expect to be provided with the highest level of service from our hundreds of consultants redirected through this restructuring. “The NAS network of offices will be 23 strong – the largest in our market,” said John Stepien, NAS Chairman and Chief Revenue Officer. “Our competitive differentiator has been and always will be our Total Quality Customer Care. That will not change. Our new service model will be even more focused on each and every customer.”

Jim Miller, Chairman and Chief Financial Officer commented upon the agency’s focus moving forward. “We continue to reinvest in technology and the development of new, exciting Web products. Our clients benefit from our award-winning career site development and first-to-market online strategies. The recent release of NAS TotalSource Tracker, which allows HR professionals to track candidates from source to conversion without abandoning existing systems, is a good example.”

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Cleveland, OH (PRWeb) January 21, 2009 – NAS Recruitment Communications, the industry leader in human resource talent acquisition solutions, is pleased to announce the naming of Deborah Herman, NAS Director of Business Development, to the Human Resources Association of Broward County (HRABC) Hall of Fame.

This award recognizes a Human Resources professional for contributions to both the organization’s local chapter and the HR industry as a whole. In naming Deborah as the 2008 Hall of Fame recipient, HRABC chose a dynamic individual who, in addition to her duties with NAS’ Fort Lauderdale office, has been active with several HRABC chapters throughout South Florida.

Joining NAS in 2001, Deborah has over 28 years of senior-level, human resources and advertising experience that has given her unique insight into recruitment challenges. She is a past President of the Employment Management Association (EMA) of South Florida, and currently serves as a District Director for the HR Florida State Council.

NAS Recruitment Communications is the recognized leader in human resources communications and employment branding. As part of McCann Worldgroup, NAS delivers best-of-class solutions for online and offline candidate engagement, and offers specialized expertise in career websites, campus recruiting, diversity, onboarding, employee communications and metrics. Creating Demand. Delivering Talent. Changing Lives.

NAS Cleveland, OH (PRWEB) January 19, 2009 – NAS Recruitment Communications, the leader in HR consulting, employment branding and interactive recruitment marketing, today announced the release of NAS Total Source Tracker. This revolutionary HR metrics suite will set the standard for the next generation of sourcing strategy, online investment allocation and process improvement. The NAS Total Source Tracker, an end-to-end HR metrics solution enables improved investment allocation, sourcing strategy (including traditional media, search engine traffic, job board aggregators, social networks etc.), lead generation and candidate experience through the careers portal into the ATS!

Stephan Kruger, NAS VP Interactive, is excited about the release of the new HR Metrics Suite. “Simply stated,” he says, “you can‘t improve what you can‘t measure. The HR metrics provided by this tool is vital to any recruiting strategy, allowing clients to measure not just online but total campaign effectiveness. Those results—including exactly how many candidates from each external source actually apply—are what will drive improved investment allocation in future recruiting strategy.”

Kruger points out that in today‘s competitive market, it‘s essential to have the HR metrics tools necessary to analyze the real effectiveness of job boards, social media, search engines, and the candidate experience on the career site.

“You need to be able to validate where you invest,” he says, “analyze your current recruiting strategy, and, finally, identify opportunities for process improvement. The Total Source Tracker sets you on a direct path to improving your conversion ratios.” More information on how you can use the Total Source Tracker to optimize your HR strategy is available at http://www.nasrecruitment.com/HomeArticles/TotalSourceTracker.html

NAS Recruitment Communications is the recognized leader in strategic HR solutions and employment branding. As part of McCann Worldgroup, NAS delivers best-of-class HR strategy solutions for online and offline candidate engagement, and offers specialized expertise in career websites, campus recruiting, diversity, onboarding, employee communications and HR metrics. Creating Demand. Delivering Talent. Changing Lives.