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Challenge:
Padcom, Inc. is an established leader in providing mobile virtual
network solutions that overcome the gaps in wireless data communication by seamlessly connecting
every enterprise, worker and device with optimized access anywhere they operate. Due to continuing
growth, Padcom wanted to staff up at their Bethlehem, PA office and had a special need for software
engineers. Dealing with a limited candidate pool, Padcom struggled to find qualified professionals in
their area, which caused them to spend too much money on search firms. To address this challenge,
Padcom turned to NAS for more cost-effective and successful ways to reach their target candidates.
Solution:
Beginning with our proprietary Demand Chain - an extensive discovery
process that allows us to customize deliverables - NAS made a significant commitment to understanding Padcom's situation. From the data gathered, NAS management,
sales and creative collaborated to create a strong new
employment brand for Padcom to use with all forms of
recruitment advertising. The interesting visual and engaging
headline set the tone for recruiting high-caliber candidates.
Next, NAS did extensive media research to discover new
markets for Padcom to target for software engineers, QA
engineers and product managers. NAS research results
indicated that the Newark, NJ area (only miles from Padcom's
Bethlehem office) was another great source for qualified
candidates. Padcom used their new employment branding and
ran a very successful display ad in the Newark Star Ledger,
the major newspaper in the Newark metropolitan area.
NAS also enlisted Padcom in the Edison, NJ "Celebrate
Technology Career Fair," hosted by JobCircle.com and Hired!
magazine. A Padcom employer profile was created and included
in Hired! magazine for distribution at the career fair. As part of
the career fair package, Padcom had the opportunity to post six
job listings (placed by NAS) on JobCircle.com, a local high-tech
career website. Also, with the new employment branding, NAS
was able to create a flyer/fact sheet handout to distribute to
potential employees at the career fair.
Results:
Padcom, Inc. has been extremely pleased with the ongoing results of their
new recruitment strategies. They love their new employment branding and feel that it reflects their corporate culture.
Here are the Metrics:
Newark Star Ledger Display Ad
- 6 resumes for Product Managers
- 10 resumes for QA Engineer
- 15 resumes for Software Engineers
- 27 resumes for Tech Support Analyst
"Celebrate Technology Career Fair"
- 160 resumes
All Sources
- Approximately 12 resumes come in each week from all sources
Resumes with Qualifications for Potential Hires (scheduled interviews)
- 10 for Software Engineers
- 10 for Tech Support Analyst
- 6 for QA Engineer
- 0 for Product Managers
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