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Challenge: To create a nursing recruitment brochure that captures the true essence of working at Truman Medical Centers. Truman Medical Centers is a multi-campus healthcare network that serves Kansas City and its metro area. The recruitment team at Truman asked NAS to create a brochure that clearly communicates how the nursing experience at Truman is unique. The brochure was to pay special attention to the true diversity that Truman embraces-diversity of patients, staff, and resources. NAS was also to focus on Truman's exceptional educational opportunities for nurses and its concept of shared governance that allows nurses to assist in the formulation of practice standards.
Solution:
To gain the perspective needed, we interviewed key personnel, including the Chief Nursing Officer; the Director of Nursing Education; the Director of Nursing Practice, Research, and Performance; and the Nurse Recruiter. We also distributed questionnaires to Nursing Managers and Directors to gain their input on the advantages of a nursing career at Truman. Truman suggested the use of African-style art as a unique look for the brochure. While researching various African art, NAS discovered that the celebration of harvest time was a popular theme (as well as the basis of the African-American cultural holiday of Kwanzaa). This led to our own brochure theme, "From A Labor Of Love Comes A Harvest Of Healing," and the striking and colorful design.
Results:
The brochure has been distributed at career fairs and nursing schools, used during one-on-one interviews, and mailed to prospective candidates. Its color scheme and design were also used for Truman's display booth and PRIDE items. The brochure has been very successful and has elicited many favorable comments.
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