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Challenge:
Groundbreaking for the Medical Center of the
Rockies (MCR) signaled the beginning of a new era that will provide patients in a
three-state region with easier access to specialized medical care. Scheduled to
open in February 2007 in Loveland, MCR will be owned by Poudre Valley Health
System (PVHS) of Fort Collins, and Regional West Medical Center, a hospital in
Scottsbluff, Nebraska. As a recognized Magnet hospital and an employer of choice,
Poudre Valley Health System is offering current employees the opportunity to
transfer to the new facility first. That, in turn, has created vacancies in the main
facility, a place that has been known for its low vacancy rates and high employee
retention.
Solution:
NAS Recruitment Communications developed a
focused recruitment method that enabled Poudre Valley Health System to court
and interview qualified candidates in a combination of business and social events
in less than two days. The "Exclusive Invitation-Only Event" allowed the client
to showcase employer of choice attributes, while conducting extensive formal/
informal interviews of pre-selected/pre-qualified candidates. Inviting ONLY qualified
candidates to the event proved to be an efficient, cost-effective way to introduce
the healthcare system's culture to many targeted individuals at one time.
By conducting a preliminary client needs assessment and a review of behavior standards and competency models, NAS was able to analyze data and
develop a basic competency model/questions and a behavioral interview model to use for pre-screening/pre-qualifying purposes. The NAS solution
included mining, sourcing and recruiting of RNs for the event. Initial interviews assessed skill level, ability to attend the event and openness to Poudre
Valley's opportunities. Candidates who fit the initial criteria were processed to a second behavioral/cultural interview conducted by a recruiting RN.
Reference and licensure verifications were performed for all candidates who passed the second interview.
Results:
By creating the "Exclusive Invitation-Only Event," NAS was able to bring in targeted (ICU/OR/ER), pre-screened/pre-qualified
nursing candidates in an innovative, controlled environment that showcased the client in a way that far exceeded expectations. The event included
department tours, director-level interviews, a group dinner, a hotel stay and a wrap-up breakfast with the CNO and the VP of HR in attendance.
NAS delivered six pre-qualified/pre-screened candidates to the event in a very short period of time. Although client needs changed slightly during the
project lifecycle, the client was able to extend offers to all six candidates. The result: five hires (one decline due to another relocation opportunity).
HR Director, Candy Pruett, told the Denver Area Healthcare Recruiter Association (DAHCRA), "We did an onsite, invitation-only recruitment event that
invited specialty nurses to our facility for a full day of interviewing and touring. We provided lodging and community tours. We hired five RNs from this, and
if we had pushed the event date further out, we would have had more. The RNs were pre-screened to meet our managers' expectations. Both candidates
and managers loved the event! NAS helped plan and run the event, which took the workload off my staff, and the cost was less than a headhunter."
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