Solution: Using our VZW college creative campaign, NAS created an e-flyer with all the pertinent information about the event and the positions available, as well as key factors that would attract engineering students. The Network HR Team sent the e-flyer to the students' professors prior to the career fair. This enabled the professors to directly target only those students whose interests would coincide most directly with VZW's needs.

Results: The targeted e-flyer proved quite successful. Deb Kliman, VZW Network Recruiter, comments: "We saw a lot of great engineering co-op and intern candidates for summer. I especially think the e-flyer was a success. I was purposely trying to attract specialized engineering students (GIS and wireless) and I was able to do that with the e-flyer. Students mentioned that the WINLAB professor sent it to them."