"In a competitive market, a strong brand name with a clearly communicated message is critical," states host Bruce Sellery at the beginning of his news broadcast with Workopolis TV, part of Canada's leading provider of Internet recruitment and job search solutions.

Sellery then continues with his interview with Ryan Estis, NAS Senior Vice President and Chief Talent Strategist, which was conducted at the HRPAO Conference in Toronto on March 28, 2007.

Watch this employer branding techniques interview to see what Estis has to say about the marketing techniques that HR professionals are reapplying from the packaged goods industry to "sell" the jobs they're trying to fill.

Contact NAS today to obtain in-depth assistance with your own employment branding program.

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