The experts at NAS will represent your best interests and ensure your online success within a wide range of job boards. Our role as advisor, advocate, and professional counselor will assist you in the maze of contract negotiations, postings implementation, online branding solutions that go beyond job postings and NAS will handle all aspects of your interactive presence on the web. We understand both your needs and your challenges, and we will make certain that your web presence is addressed to your satisfaction.

  Investment Allocation click to view larger image

Media Strategy
Designing the appropriate online media strategy is where we normally begin all of our media related efforts. It is during this stage that we help define strategic direction and scope of an online contract including objectives/goals, media, creative/measurement strategies, budget, and schedule parameters. Activities include:

• Research focused on identifying behaviors of a target audience online
• Research to quantify what competitors are doing in the space
• Audit of past client campaigns (if any)
• Audit of client’s data collection, storage, access and use practices including ATS and job distribution software
• Measurement briefs that detail the strategic approach of the work to be carried out by NAS

Planning & Buying
Once the media strategy has been established, NAS moves to align its media planning strategy with the client – clearly defining audience segments, messaging, technologies, career site evaluation and selection criteria. Activities include:

• Research and develop list of potential sites for Interactive Day, develop and issue RFP to selected list
• Evaluate proposals and select properties to be included on Interactive Day based on recruiting objectives
• Coordinate client Interactive Day to include onsite presentations by selected sites and include supporting information as to why they were chosen to participate; obtain client input which will eventually be incorporated into media plan
• Generate media plan which details properties, ad units, impressions, flight dates, and costs of inventory purchased; may be sorted by segmentation, groupings, etc.
• Secure inventory on sites approved per media plan via insertion orders, and negotiate any non-standard terms

Coordination & Trafficking
After a media plan has been approved, the firm shifts to tactical execution of the document. Activities include:

• Develop Flight Plan that details which creative will be on which sites (from media plan) and when
• Set up reporting metrics with each site

Contract/Campaign Management
Once the contracts have been approved and are in place, NAS Account Management provides ongoing management of the program. Our primary objectives are to continually evaluate and modify the campaign to increase overall effectiveness. Activities include:

• Provide ongoing media planning as required per client and per optimization process
• Reconcile inventory delivery and issue resolution (if required)
• Modify Insertion Orders (if required)
• Provide monthly analysis and reporting inclusive of an executive summary
• Quarterly review and analysis by Senior Internet Strategist and Reporting

Our time-honored leadership position and forward-thinking approach have enabled us to develop—and maintain—positive, long-standing job board relationships that continue to benefit our client-partners.

Want to learn more? Contact NAS—today.

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