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GENERATION Y: THE MILLENNIALS
READY OR NOT, HERE THEY COME
Generation Y makes up over 70 million people in the U.S. With those born between 1977 and
1994 included, they make up over 20% of today’s population. The largest generation since the
baby-boomers, the Millennials are defined by their numbers. They will have a huge social and
There are three major characteristics of the Millennial group: 1) They are racially and ethnically
diverse, 2) They are extremely independent because of divorce, day care, single parents, latchkey
parenting, and the technological revolution that they are growing up alongside, and 3) They feel
empowered; thanks to overindulgent parents, they have a sense of security and are optimistic
about the future.
The oldest members of generation Y are now entering the workforce. At the same time, the Baby
Boom generation is retiring at a much older age than those of previous generations. This will
bring intergenerational conflicts, as well as uncertainty about what the future of America’s
workforce will be.
This paper will examine who Generation Y is, their attitudes, and how to recruit and retain the