DRILL™ makes social media manageable.

Social media has provided recruiters a new world of possibilities for engaging and connecting with top talent. But without the right plan in place, launching a social media recruitment initiative through Twitter, LinkedIn or Facebook accounts or blogs can end up simply as another means to broadcast open positions, instead of helping you cultivate the kind of personal interaction that will help you get real results.

NAS can help. Our 5-step social strategy management process, DRILL™, helps take the guesswork out of social recruiting. DRILL helps you create a seamless and highly-focused plan to target the right audience and engage with users that can extend your brand’s influence or even be a potential hire:

Define

  • the audience. Who are you talking to?
  • the team. Who will be involved?
  • the goals. What do you want to accomplish?

Research

  • the conversation. Is it positive? Negative? Neutral?
  • the audience activity. What channels do they use? How can they help you spread your message and act as your brand ambassadors to the people they know?

Initiate

  • the strategy. What channels will you use? Who will push out your message? What guidelines will you follow?
  • the message. What is your voice? What are you going to say?

Launch

  • the implementation. NOW it’s time for your branded channels to go live, not before. Now you can begin to deploy the strategic messaging that will spur two-way conversation.
  • the training. It’s also time to have all participants thoroughly trained in best practices in this communications channel, as well as the time management techniques that can make your initiative sustainable. Our onsite Social Media Boot Camp™ can give your recruitment team the skills and confidence they need to make the most of your initiative.

Learn

  • the evaluation. Use monthly performance metrics to monitor your engagement so you can find out who you are reaching, how your activity is making an impact, and the breadth–and growth– of your reach.
  • the adjustments. Do you need to modify the message in order to reach your target audience? Will your strategy need tweaking to get the optimal results? And did you identify your brand’s online influencers–those who are helping you spread your message? What will you do to keep them engaged? A well-rounded strategy means continually aligning your tactics to meet your goals.

That’s it! Five pain-free steps for achieving your social media recruiting goals. By staying focused on the right audience and streamlining as much as possible, you can be sure your social media initiatives continually get the attention they deserve without overwhelming you with work in the process. Best of all, it can help you develop the kind of candidate connections that will help you reach your recruitment goals.