Questions your analytics should be answering.

You're using all the media you can-on- and offline advertising, social networks, events and, of course, your career site... But you have no idea whether any these channels are paying off. You may be wasting a big chunk of your recruiting budget, but you don't know which chunk.

What if you could find out where and how your target audience actually looks for jobs… what's working—and what's not—on your career site…and whether your employment branding is engaging and effective?

Isn't it time you got some information you could really use?

Here are 3 big questions your analytics should be answering: