Social Media Strategies

Use Facebook, LinkedIn and Twitter to Recruit Your Next Hire

When it comes to sourcing and attracting great candidates, an innovative and creative social media strategy is more important than ever before.

Why?

Because a large percentage of your most likely candidates are regularly using social networks and that number grows every day. People are keeping in touch with friends, uploading photos, watching videos, joining book clubs, planning events—and looking for jobs. That's why, more and more, social networking sites are fertile ground for recruiters.

Social media portals can provide employers with a ready-made pool of talent that crosses all demographics, skill levels, educational backgrounds and age groups. Well over half of current Twitter and Facebook users are over 35—which translates to solid work experience. And the millions of professionals with profiles on LinkedIn represent myriad industries—including every company on the Fortune 500. If you're looking for the most cost-effective and efficient way to find new talent, social media can provide the results and the ROI you're looking for.

Unsure where to begin? NAS can help.

Develop your strategy.

Don't spend valuable time on an initiative that's driven by trial-and-error! NAS' five-step social strategy management process, DRILL™ helps you create a seamless and highly focused plan that makes your initiative more effective…and easier to maintain day to day. Through DRILL™—which stands for Define, Research, Initiate, Launch and Learn–you'll know what steps to take, and when, in order to engage candidates and important influencers. Learn more about DRILL.

Create a brand presence.

NAS can help you extend your employment brand messaging to Facebook, Twitter, LinkedIn, and a host of other social platforms, so you can

  • target audiences previously out of reach
  • place job openings in front of special interest communities
  • cultivate personal interaction with influencers and candidates
  • create a "ground zero" for viral marketing initiatives

Learn the ropes.

Many recruiters believe introducing a social media initiative requires a significant time investment. And they're unsure how to integrate social media interaction into their daily routine without disrupting their work.

We do. That's why we developed our Social Media Boot Camp,™ an on-site, hands-on training developed specifically for HR professionals. Our day-long program introduces participants to tools that can be incorporated into their everyday communication channels—like email—so recruiters can interact with their social networks without a major time commitment or project interruption.

* Consumer Behavior Online Forrester Research, 2009