Measure Employment Brand Equity
A Smart Way to Align Employment Brand Perception and Experience.
Does your employment brand message connect with potential candidates—or your own employees? What is your reputation among job seekers—is your company considered a great place to work? Do the day-to-day experiences of your employees fulfill the promises your employment brand made to them? Is this disconnect resulting in poor employee morale, increased turnover and fewer applications from top candidates?
Find out with Brand EQ.
Perceptions are powerful. Studies show that unfulfilled career and workplace expectations are among the primary reasons that employees quit their jobs. Brand EQ helps ensure that your message is both memorable and realistic. Throughout the employment life cycle, NAS experts measure the alignment between brand perception (what candidates believe about you based on your brand message) and brand experience (what candidates/employees learn about you based on their interactions with your organization).
Brand EQ designs and hosts surveys aimed at candidates, new-hires, current employees and exiting employees. Then, we analyze the results and use them to spot trends and changes in brand perception over time, learn how well brand perception matches actual experience, and help you improve brand alignment and effectiveness in areas like Source of Hire, Recruiting Process, Brand Awareness and Employee Retention.
