Is your Employment Brand message connecting with job seekers, candidates—or more importantly, your employees? Find out with Brand EQ.
Perceptions are powerful. Studies have shown that unfulfilled career and workplace expectations are among the primary causes of employee attrition. Brand EQ helps ensure your message is both realistic and memorable by measuring the alignment between your Brand Perception and Brand Experience throughout the employment life cycle.
Brand EQ’s staggered measurement cycle gives you the insight you need to improve effectiveness in critical areas such as Source of Hire, Recruiting Processes, Brand Awareness and Retention.