Why should anyone leave their current job to join your team?
To answer that question, and set yourself apart from every other career destination, you need to craft a compelling brand story – one that expresses who you are as an organization and explains why your opportunities are unique. But before you can tell your story, you need to understand your company's culture, know what attracts candidates to you as an employer and what inspires employees to stay. Of course, your employment brand does more than articulate what sets you apart from the competition. It also creates a positive, authentic and consistent experience for candidates and employees alike.
Engaging great talent requires a strong employment brand. That's why an in-depth employment brand discovery process, along with expert development and strategic deployment, is at the core of our service offering. Our brand analysis will identify your employer-of-choice attributes and deliver the kind of strategic plan and targeted messaging that will help you achieve all of your talent-management objectives and maximize your return on investment.
We'll also work with you to continually strengthen your brand positioning inside and outside your organization. With our proprietary tools, for example, we can pinpoint stages in your employment life cycle where additional or new messaging is needed, or identify changes in audience perceptions that could impact your reputation as an employer of choice. And our Brand Ambassador Training can help ensure a consistent presentation of your employment brand from every channel within your organization.