1. To reach diverse and experienced candidates, NAS delivered a brand for Freddie Mac that combines house-related images with a strong message about the impact of a career with the company.
2. Our branded campus effort speaks directly to students about “what’s in it for them.” NAS helped Freddie Mac increase its presence and attract talented graduates.
3. NAS Interactive created a careers site that allows candidates to quickly select the right area (experienced, campus or hot jobs), while also accessing a wealth of information.
4. To launch the brand, NAS delivered Brand Advocate Training to Freddie Mac’s recruiters and HR professionals. We also provided brand guidelines to keep everyone on track.