1. NAS partnered with Hyatt to deliver an employment communications campaign that targets specific jobs, focusing on key attributes of the role and showcasing real-life scenarios.
2. Next. we developed a strategy to recruit grads for the Corporate Management Training Program. Hyatt saw a marked increase in applicants and made 420 placements across the country.
3. NAS provided copy, creative concepts and Flash elements for the careers site, working with Hyatt’s website design firm. Robust content tells the company’s story in a compelling way.
4. Finally, we helped Hyatt boost the number of referrals among heart-of-the-house employees. The signature image of the campaign is a fresh green apple, which is part of the décor at every hotel.