Our Work - Manufacturing
Toyota Engineering & Manufacturing North America, Inc.
1. For Toyota, NAS targeted engineers by reinforcing the bond between the company’s people and its core attributes. Our concept depicts team members alongside the quality vehicles they create.
2. Our new hire onboarding packet establishes cultural ideals and echoes the new branding voice and visual language.
3. To create maximum stickyness, NAS devised a microsite strategy for job families. Each microsite opens with Flash animation, before bringing the candidate to a content-rich Splash page.
4. Our strategy has included the use of Q-tags and the implementation of Google AdWords. We also helped Toyota sponsor blogs for key talent communities.
