NAS partnered with Cardinal Health, a global, integrated healthcare services and products company, to create a library of engaging employee videos. Our 15 videos covered all areas of recruitment, as well as veteran and disability hiring.
Our travels took us to a call center in Little Rock, Arkansas, a warehouse in Fort Mills, South Carolina, and the corporate offices in Columbus, Ohio. In addition, we captured a library of still images. We built realistic job preview videos for a number of career areas, from warehouse and customer service to pharmacy, sales and information technology.
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As a way for candidates to better understand Cardinal Health’s overall positioning and philosophy around employee development and engagement, we created a video with their CEO. He relates, in his own words, why a career with the organization is desirable and rewarding.
Another category where videos can have a real impact is campus hiring. Students and young professionals rely heavily on peer-to-peer testimonial to make their decisions. For Cardinal Health, we developed a video with students providing insights into the value of their internship program.