NAS’ integrated approach to candidate attraction has been a key to our ongoing partnership with Reading Health System. We’ve provided assistance in a variety of areas, including employment branding, technology, social media and internal communications. Together, we’ve been able to tell the story of how this major health system is also an exceptional career destination.
First, we developed a resonant employment theme and designed a career site with the content jobseekers want, including testimonials. Average monthly site traffic has increased 22% since launch.
To truthfully represent the culture and working atmosphere at Reading Health System, NAS partnered with a local photographer to capture employees at work in authentic settings.
To reach job seekers where they actually search, Reading Health System implemented our Activate™ candidate attraction platform. In the first year, completed applications increased by 28%.
As part of a larger social strategy that also included LinkedIn and Twitter, we create Facebook newsfeed posts, promoted posts and events pages for Reading Health System. With one campaign, page likes increased by 2,792% in three weeks.
By playfully showcasing how employees used their bonuses, we reinvigorated the employee referral program and created plenty of buzz.