Serve Minnesota

Serve Minnesota operates the Minnesota Reading Corps and Minnesota Math Corps, two programs that provide tutors for children throughout the state. As a non-profit designed to appeal to individuals with a strong commitment to service, the organization partnered with NAS for employment branding and a communication strategy.

Poster Series

Targeting recent graduates, as well as retirees and stay-at-home parents, we created a campaign that utilized photos of real tutors and emphasized the powerful impact they can have on children. The superhero theme proved resonant with our audience.