TPI, the largest U.S.-based independent manufacturer of composite wind blades for the wind energy market, partnered with NAS to have us develop employment branding and apply our concept to a number of external and internal initiatives. The company operates in the U.S., China, Denmark, Mexico and Turkey.
Our employment brand for external candidates centered on the theme of My TPI, along with testimonials from employees that communicate appealing reasons to join the company. The campaign was designed with a simple, bold look that builds off of TPI’s marketing and translates easily into different languages for global candidates. We also applied our brand to new content for TPI’s career site pages.
NAS worked with TPI to develop the branding for a safety program that was implemented at its locations around the world. The SafeTPI program included banners and posters for each site, as well as communications vehicles for ongoing updates and information.
We also branded TPI’s health and wellness program with the name of Powered by TPI. The visual branding complements our other employment brand campaigns, while allowing for specific content geared toward health, wealth and career growth.
Finally, we created a number of branded vehicles to globally communicate TPI’s mission, vision and values across the organization. These multi-language pieces included posters, graphics and t-shirts, as well as elements for use on the company’s career site pages.