Educating Candidates

About a Great Opportunity

Learning Care Group (LCG) is a leader in early childhood education, operating under brand names that include La Petite Academy, Childtime, Tutor Time and more. NAS partnered with them to build a brand targeting teachers and other professionals. We also developed a career site powered by our ACTIVATE™ platform to enhance the candidate experience and implemented a number of strategies to target and engage the right audience.


careers.learningcaregroup.com/

Telling the Story

NAS conducted focus groups across the country and site visits to various locations to learn what attracts candidates. Our employment brand concept for LCG focused on the idea that, as part of the team at an early childhood education center, you are able to “start kids” on their path in life. Each headline includes an appropriate statement (Start Kids Strong, Start Kids Smart, etc.) coupled with a value proposition for the candidate (…and empower your success, …and begin a brilliant career). Engaging photography of children and teachers interacting is included, along with fonts and colors aligned with the organization’s brands.

Creating a Home

We developed a career site that features our employment concept, showcases the familiar LCG brands and includes job family pages, as well as videos and testimonials. The site also includes our ACTIVATE™ platform, with an interactive job search, location map search and events page.

Targeting by Market

When certain markets have a strong need for teachers, we promote the positions through search engine marketing and social (Facebook), targeting by title, demographics, interests and location. These campaigns are driven to a landing page with a quick apply form in order to make it easier for candidates to do just that.

Programmatic Power

Our media strategy focuses on organizing and optimizing LCG’s pay-for-performance media. NAS MediaPro allows us to segment campaigns by job category and adjust media selection and spend based on what is working best for each respective category. We have also implemented a priority campaign that focuses specifically on low-application requisitions.

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