ADP Built Real Branding Into Its ATS. Candidate Nurture Is a Different Question.
Workforce Now's Recruitment module isn't a bare-bones workflow tool. It includes a genuinely built-out Custom Career Center, including branded, mobile-enabled career sites with video, separate portals for internal and external candidates, plus AI-assisted job description generation and, through a partnership with JobTarget, programmatic advertising reach across more than 25,000 job sites. For a payroll platform's native ATS, that's a real investment in the top of the funnel, not an afterthought.
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Two things are still worth knowing before treating this as fully solved. First, Recruitment is a paid add-on tier on top of Workforce Now, not included by default, so budgeting for it means budgeting separately, on top of your core ADP subscription. Second, and more importantly for a recruitment marketing campaign specifically: branding and advertising reach are not the same as candidate relationship management. ADP's Recruitment module is built to move an active requisition from posting to hire; it's not built to keep a strong candidate warm for six months until the right role opens, or to build a talent community of people who aren't ready to apply today but should hear from you again. That kind of long-term nurture — the CRM layer — is the piece that stays open even with ADP's branding and advertising working well.
Who This is For: ADP Workforce Now customers already getting value from the Recruitment add-on's branding and job distribution, who want to extend that investment with real candidate nurture and long-term talent pipeline building rather than starting over with a different vendor.
How NAS Fits In
NAS integrates with ADP to add candidate CRM and nurture campaigns, deeper campaign-level attribution, and expanded advertising strategy on top of what ADP's Recruitment module already does well rather than replacing ADP's branding investment, NAS extends it. Your ADP payroll, HR, and Recruitment workflows continue running exactly as they do today.
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Frequently Asked Questions
Yes. ADP's Recruitment add-on includes a Custom Career Center with branded, mobile-enabled career sites and video, plus programmatic advertising reach to 25,000+ job sites through a JobTarget partnership.
It's a separate paid add-on tier on top of the base Workforce Now platform, with its own setup cost.
Not meaningfully. ADP's Recruitment module is built around moving active requisitions through to hire, not maintaining relationships with candidates who aren't ready to apply yet.
Yes, NAS integrates with ADP to add CRM, nurture, and deeper attribution alongside ADP's existing branding and advertising investment, rather than duplicating or replacing it.