Recruitment Marketing 101
Check out our comprehensive overview of best practices and learn how you can optimize candidate attraction through storytelling, technology and strategy.
Check out our comprehensive overview of best practices and learn how you can optimize candidate attraction through storytelling, technology and strategy.
Get our comprehensive, month-by-month listing of healthcare recognition events for 2022.
The pandemic has prompted many employees to hit the reset button. The best way to meet candidate expectations and stand out against the competition is to make sure you are leveraging your digital marketing toolkit at its full potential. Take a look at the most common and most effective digital advertising approaches and new trends that are evolving around these methods.
When speaking to Talent Acquisition professionals, we find that targeting talent is often at the top of the list of challenges. But every targeting situation is different. Sometimes you are filling a short-term need. Other times, you’re trying to pipeline talent for a position with consistent needs. Or you might be looking for a very specialized candidate with a limited talent pool to draw from.
In this blog post, we’ll tackle these common targeting challenges and offer examples that will provide you with ideas for your own efforts. And don’t forget, NAS is always here to help!
Target #1: The Unicorn
We’ll start with the narrowest scenario, where you are looking for a candidate (or a small number of candidates) with a very specific skill set. We call that Unicorn Hiring. Perhaps it is someone with hard-to-find technical knowledge or a highly specialized health care professional.
