Recruitment Marketing 101
Check out our comprehensive overview of best practices and learn how you can optimize candidate attraction through storytelling, technology and strategy.
Check out our comprehensive overview of best practices and learn how you can optimize candidate attraction through storytelling, technology and strategy.
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Only seconds are needed to make a solid first impression with a job candidate, and most often, it’s your website that is your company’s introduction to a potential new employee. It is your handshake moment. Don’t waste those seconds and possibly lose top talent with an outdated or clumsy career page. In this blog post, we’ll tell you how to create a career site that meets candidate expectations and offers you the agility you need to address our ever-changing hiring environment.
When speaking to Talent Acquisition professionals, we find that targeting talent is often at the top of the list of challenges. But every targeting situation is different. Sometimes you are filling a short-term need. Other times, you’re trying to pipeline talent for a position with consistent needs. Or you might be looking for a very specialized candidate with a limited talent pool to draw from.
In this blog post, we’ll tackle these common targeting challenges and offer examples that will provide you with ideas for your own efforts. And don’t forget, NAS is always here to help!
Target #1: The Unicorn
We’ll start with the narrowest scenario, where you are looking for a candidate (or a small number of candidates) with a very specific skill set. We call that Unicorn Hiring. Perhaps it is someone with hard-to-find technical knowledge or a highly specialized health care professional.
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