APS Payroll Makes HR Manageable for a Small Team.
Recruitment Marketing Can Work the Same Way.

APS Payroll's whole pitch is "single system" — one login covering payroll, HR, and applicant tracking, aimed squarely at small and mid-sized employers who don't have a dedicated recruiting team, let alone a marketing one. That's a genuine advantage: fewer systems to learn, fewer integrations to maintain, and an HR generalist can realistically run the whole thing without a specialist on staff. It's a big part of why APS customers choose APS in the first place, and it's worth keeping.

75+ Years of Experience

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500+
‍Client Partners

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Trusted Across‍
‍6+ Industries

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Where there's room to grow is the recruitment marketing layer specifically — the part that was never APS's job to begin with. APS's ATS handles postings, applications, and basic workflow well, but employer branding is largely limited to basic career page customization, job distribution runs through standard board syndication, and there's no built-in CRM for keeping past applicants warm for the next opening. That's consistent with what APS is built to do — a lean, single-system platform for a lean team — and it's exactly the kind of gap a purpose-built recruitment marketing partner is meant to fill, without asking APS to be something it isn't.

Who This is For: small to mid-sized employers on APS who value running HR and payroll with a lean team, and want more applicant volume or employer visibility without adding a recruiting marketing specialist to headcount.

Healthcare professionals

How NAS Fits In

NAS integrates with APS to add the recruitment marketing layer — branded career sites, CRM, targeted advertising, reporting — so your team gets the benefit without having to build or manage it themselves. APS keeps running payroll and core HR exactly as it does now, with the same single-system simplicity that made it the right choice.

MetroHealth career site page example

Client Success Stories

The proof is in the outcomes we've delivered.

+4600

Monthly Visitors

ACTIVATE® Career Site Boosts Traffic by 400%

A new ACTIVATE-powered career site drove a 400% increase in organic traffic and a significant lift in application completion rates for one health system. Take a look at how it came together.

+18%

Visits

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Polished Campaigns Boost Dentist Applications

Relying on Indeed limited Great Expressions' reach, so location-focused search, display and retargeting brought in more dentist applications where they were needed most.

+1.5X

Qualified Applicants

Automating Job Ads to Hire Specialized Talent at Scale

Manual job posting made veterinarians hard to find, but automation cut spend 34% and delivered 1.5x more qualified applicants.

Frequently Asked Questions

Is APS Payroll a good fit for companies without a dedicated recruiter?

Yes, APS is built around single-system simplicity for lean HR teams, which is a real strength for smaller employers looking to keep HR manageable.

Does APS Payroll include employer branding tools?

Some. Branding in APS's ATS covers basic career page customization, which is a solid starting point rather than a fully built-out recruitment marketing experience.

What's the easiest way to add recruitment marketing to APS without adding complexity for a small HR team?

NAS integrates with APS and runs the recruitment marketing layer (branding, CRM, advertising, analytics) directly, so your team doesn't have to take it on as an added specialty on top of payroll and HR.

Keep APS Simple for Payroll. Add NAS for the Recruitment Marketing Layer.