Hiring Event Delivers 250 Attendees and 29 Hires
A targeted, multi-channel strategy helped Phoebe Putnam Health System draw 250 candidates, conduct 70 interviews, and make 29 job offers in just three hours.
Challenge
Phoebe Putnam Health System, a leading provider in southwest Georgia, needed to attract candidates for a wide range of roles—including RNs, physicians, and environmental services—for a three-hour hiring event at its Albany location. NAS was tasked with driving awareness and turnout despite a highly competitive labor market.
Solution
NAS executed a full-scale promotional campaign across social media, search, local news, and the career site to generate buzz and increase RSVPs.
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Sponsored Facebook ads delivered high reach and engagement at a low cost-per-click.
Search advertising targeted qualified candidates across Georgia, Alabama, and North Florida.
Local TV coverage and a featured interview with Phoebe’s Talent Acquisition Director expanded regional visibility and credibility.
Results
The Facebook campaign generated over 135,000 impressions and 1,605 clicks at a cost-per-click well below the industry average. Strong engagement helped drive 250 candidates to the event, resulting in 70 interviews and 29 job offers accepted.