Value City Furniture (VCF) partnered with NAS to develop a career site that would launch at the same time as their new marketing effort. The marketing approach focused on furniture for the adventures of life, so a brand concept utilizing the same theme for employment made sense.
Our goals for the site were to provide a fast and easy job search, deliver relevant content and sell the unique, appealing aspects of working for VCF. Candidates can easily select their job family (retail, distribution, corporate) and learn what the organization offers in their area. Special features, such as career paths or corporate amenities, add to the experience.
The site’s job search functionality is powered by Activate™, the NAS candidate attraction platform. Activate™ offers a map-based location search, sticky search navigation on every page and multiple options to filter a job search and hone in on the right option.
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Given the large number of mobile views for VCF’s career content, we designed a fully responsive site and geared our approach to copy and visuals to an audience on the go, seeking quick but high-impact messaging and videos.
Throughout the site, we integrated videos and testimonials to personalize the experience and allow current associates to tell their stories about career growth and job satisfaction. These elements are included on most pages, and we’ve also included a message from the CEO.