Check out these examples
of strategic thinking from NAS
Read and download examples of our thought leadership and client success stories in recruitment marketing.
Recruitment Marketing Case Studies
Check out these examples
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Case Studies
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The Power of Retargeting Proven
Using retargeting strategies, NAS helped Olive Garden bring candidates back to their career site – and more than doubled the number of applications in one month.
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Filling those High Volume Positions
Using a dedicated landing page, digital and social strategies and a well-promoted hiring event, NAS helped a healthcare navigation client fill high-volume positions with quality talent in no time.
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Major Success at a Hiring Event
By implementing full promotional strategy, including social, search and local media, we helped a healthcare client find the talent it needed during a 3-hour hiring event.
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A SOCIAL MEDIA SUCCESS STORY
Our social marketing strategy leveraged Facebook to deliver a retail leader the candidates it needed for the Spring season.
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DIGITAL STRATEGIES THAT WORK
Using a full-scale digital marketing strategy, we helped a healthcare services leader find the warehouse talent it needed in a competitive market.
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MULTIPLE BRANDS, ONE EXPERIENCE
NAS delivered a better candidate experience and central career site for an organization with multiple brands. The new site has seen a 53% in unique visitors and a 47% increase in search engine activity.
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90 NURSES IN 90 DAYS
With a dedicated landing page and aggressive marketing strategy, NAS delivered 8.6 million impressions and 90 RN hires for a large health system.
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ACTIONABLE INSIGHT THROUGH ANALYTICS
NAS Insight, our track-to-hire solution, helped us analyze data and create strategies for a leader in child education – and reduce their cost per apply by 63%.
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BETTER RESULTS WITH PROGRAMMATIC
Using pay-for-performance advertising to fill sales roles at multiple locations, we helped our client achieve a 25% increase in clicks and an 8% decrease in cost per apply.
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THE POWER OF AN ENGAGING CAREER SITE
A career site created by NAS and powered by ACTIVATE® helped a leading healthcare system achieve a 44% increase in visits and a 18% increase in apply starts.
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THE GOOGLE GOLDMINE
Using Google search and display campaigns, we helped a multibillion-dollar retailer achieve more than 12,000 applies with an average cost-per-apply of $5-10.
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EMPLOYER BRANDING IS THE ENGINE
See how our employment brand process, including discovery, focus groups, employee survey and concept creation, helped a world leader producer of engines tell its story.
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40 NURSES IN 40 DAYS
Our healthcare client set forth a challenge: hire 40 nurses in 40 days. NAS developed and deployed a campaign that resulted in a 40% increase in completed applications.
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The Power of Retargeting Proven
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eBooks
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Programmatic, Digital Marketing + Social Media Strategies
In this e-book, we will discuss the stage of candidate attraction. Essentially, this is the development of a marketing strategy similar to one that is created and used for products and services but focused on recruiting.
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Career Sites, Recruitment Technology + Analytics
Career sites, recruitment technology and analytics allow you to garner traction from top talent and analyze the typical job-seeker experience with real-time data. Download this guide and learn how NAS can help you break down the process of designing content that converts job seekers into future applicants and employees.
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Employment Branding + Storytelling
This comprehensive guide offers a seamless, step-by-step process that has proven effective for our clients. It reveals the secrets of strong storytelling, the integration of sustainable employer skills and statistics and trends for what works. Download to learn how you can uncover your unique employment brand that will attract the best talent to your business.
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JOB TITLING 101: TITLING YOUR JOBS FOR SUPERIOR SEO
Most candidates start their job search by typing a job title into a search engine. That’s why it is so important to title your jobs correctly. Download our PDF tutorial and learn about how to title your jobs correctly, common mistakes and tools that can help.
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Programmatic, Digital Marketing + Social Media Strategies
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Infographics
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The Great Employee Exodus and How to Combat It
Why are we witnessing the ‘great resignation’? What actions should TA/HR teams take to retain employees? NAS has the answers for you.
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Virtual Recruiting Events
83% of in-person hiring events have gone virtual. Learn more about current best practices, performance measurement and how NAS can do all the heavy lifting for you.
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TARGETING MILITARY TALENT
Veterans have a lower turnover rate than non-veterans. Check out some four-star statistics and hiring tips for military veterans and their spouses.
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The Importance of Diversity
67% of today’s candidates are seeking to work for diverse companies. Our infographic provides more stats and practical steps for your DEI journey.
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SOCIAL MEDIA FOR RECRUITING
86% of job seekers use social media in their recruiting – and 92% of recruiters use social media, too. Get more stats that tell the story about this essential recruiting tool.
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THE STATS ON STORYTELLING
Did you know that employment branding can lead to 50% more qualified candidates and a 28% reduction in turnover? Download our infographic with key stats on video, employee content, site stories and more.
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CANDIDATE EXPECTATIONS FOR YOUR CAREER SITE
Candidates are 2X more likely to visit your career site than a review site, and 65% will share a negative experience. Download this detailed infographic to learn more about candidate expectations – and how you can meet them.
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PROGRAMMATIC POWER
$350 million is spent per year on programmatic job advertising and 67% of TA practitioners say it is here to stay. Check out this infographic on programmatic advertising for more reasons why pay-for-performance media is so powerful.
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TARGETING MILITARY TALENT
8% of the population over 18 are veterans, yet 37% of veterans are likely to be underemployed. Download our infographic with stats and tips on how to reach military talent and their spouses.
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The Great Employee Exodus and How to Combat It
Webinars & Podcasts
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Women in the Workforce: Where We Stand Today
NAS VP of Client Services Jennifer Henley leads a panel of women leaders in Talent Acquisition in a lively discussion about women in the workforce, employment equity and the challenges of balancing work and life.
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TALKING TALENT
Chief Talent Strategist Matt Adam joined the Talent Tide podcast to share his expertise on a variety of topics, including employment, branding and mobile recruiting.
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