Recruitment Marketing Case Studies

Check out these examples
of strategic thinking from NAS

Read and download examples of our thought leadership and client success stories in recruitment marketing.

Case Studies


NAS delivered a better candidate experience and central career site for an organization with multiple brands. The new site has seen a 53% in unique visitors and a 47% increase in search engine activity.

90 Nurses in 90 Days

With a dedicated landing page and aggressive marketing strategy, NAS delivered 8.6 million impressions and 90 RN hires for a large health system.

Actionable Insight through Analytics

NAS Insight, our track-to-hire solution, helped us analyze data and create strategies for a leader in child education – and reduce their cost per apply by 63%.

Better Results with Programmatic

Using pay-for-performance advertising to fill sales roles at multiple locations, we helped our client achieve a 25% increase in clicks and an 8% decrease in cost per apply.

The Power of an Engaging Career Site

A career site created by NAS and powered by ACTIVATE® helped a leading healthcare system achieve a 44% increase in visits and a 18% increase in apply starts.

The Google Goldmine

Using Google search and display campaigns, we helped a multibillion-dollar retailer achieve more than 12,000 applies with an average cost-per-apply of $5-10.

Employer Branding is the Engine

See how our employment brand process, including discovery, focus groups, employee survey and concept creation, helped a world leader producer of engines tell its story.

40 Nurses in 40 Days

Our healthcare client set forth a challenge: hire 40 nurses in 40 days. NAS developed and deployed a campaign that resulted in a 40% increase in completed applications.


  • Job Titling 101: Titling Your Jobs for Superior SEO

    Most candidates start their job search by typing a job title into a search engine. That’s why it is so important to title your jobs correctly. Download our PDF tutorial and learn about how to title your jobs correctly, common mistakes and tools that can help.

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    Chief Talent Strategist Matt Adam joined the Talent Tide podcast to share his expertise on a variety of topics, including employment, branding and mobile recruiting.




    8% of the population over 18 are veterans, yet 37% of veterans are likely to be underemployed. Download our infographic with stats and tips on how to reach military talent and their spouses.

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    Did you know that employment branding can lead to 50% more qualified candidates and a 28% reduction in turnover? Download our infographic with key stats on video, employee content, site stories and more.

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  • Candidate Expectations for your Career Site

    Candidates are 2X more likely to visit your career site than a review site, and 65% will share a negative experience. Download this detailed infographic to learn more about candidate expectations – and how you can meet them.

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  • Programmatic Power

    $350 million is spent per year on programmatic job advertising and 67% of TA practitioners say it is here to stay. Check out this infographic on programmatic advertising for more reasons why pay-for-performance media is so powerful.

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Contact NAS Recruitment Innovation and let us help you create the best candidate experience.
Contact Us Today and let us create the best candidate experience.