Recruiting
for Healthcare
from NAS

Healthcare talent acquisition offers more challenges than most fields. Healthcare systems have high expectations of their talent to provide the best care possible to all patients. We've seen increases in burnout and turnover rates, as well as an increase in healthcare employment needs. This creates an unbalanced staffing ratio that unfortunately becomes a cycle leading to more disruption. This puts a lot of pressure on the Talent Acquisition team and healthcare recruitment specialists to attract the best candidates who fit the values and mission of your organization.

Some of the areas of concern in healthcare talent sourcing include:

• Lack of experienced talent for the number of positions available, leading to talent gaps across the healthcare spectrum and in healthcare job placements
• An aging population, with the Baby Boomers generation entering the age of increased need for health services
• An aging workforce, particularly among nurses, where one-third of the workforce could be at retirement age in the next 15 years
• Burnout in nursing recruitment and other healthcare job sourcing, particularly given the challenges of the pandemic and the staffing issues it created
• A renewed focus on career and family, causing many healthcare professionals to opt out or move to a new job

In the healthcare recruiting world, it's sometimes hard to see how you stand out from your competitors. Most healthcare companies are offering sign-on bonuses, competitive benefits packages and even flexible schedules to bring nurses, techs, LPNs and MAs to their teams.

So how can you make your job opportunities stand out as you define your needs and approach to healthcare job sourcing and healthcare job placement? Approximately 60% of our clients are in the healthcare industry, so we've had some experience finding the right game plan that works for your organization. Here are some healthcare recruitment strategies that have helped our clients:

• Developing a strong, consistent healthcare employer brand with messaging that resonates with candidates
• Focusing on more than just money, with an emphasis on training, growth potential and work/life balance as advantage
• Including testimonials and videos to let your people serve as ambassadors, and emphasize your diversity and inclusion efforts
• Utilizing a wide variety of healthcare recruiting channels that reach your target audience
• Maximizing the use of traditional strategies, such as career fairs and referral programs
• Implementing digital, social and programmatic campaigns for both targeted needs and general awareness
• Aligning and taking better advantage of your presence on platforms like Glassdoor, LinkedIn and Indeed
• Ensuring that you have an easy apply process that does not serve as a barrier for candidates
• Tracking and analyzing your healthcare recruiting performance to learn which strategies are most effective
• Partnering with a healthcare recruitment agency such as NAS, who can provide healthcare recruitment strategies and healthcare talent sourcing options to supplement your team of healthcare talent acquisition specialists

Healthcare recruitment marketing is a strategic approach employed by healthcare organizations to attract, engage and recruit qualified professionals in the industry. With the ever-increasing demand for skilled healthcare workers, effective recruitment strategies have become crucial for ensuring optimal patient care and organizational success.

In today's competitive healthcare landscape, recruitment marketing plays a vital role in establishing an employer brand and standing out among competitors. It involves the use of various marketing techniques and channels to reach potential candidates and create a positive impression of the organization.

One essential aspect of healthcare recruitment marketing is understanding and targeting the right audience. This involves identifying the specific skills, qualifications and experience required for each position and tailoring the messaging and marketing materials accordingly. By utilizing market research and analytics, healthcare organizations can better understand their target candidates and develop personalized recruitment campaigns.

Online platforms and social media play a significant role in healthcare recruitment marketing. Job boards, career websites and professional networking platforms allow organizations to showcase their opportunities and engage with potential candidates directly. Social media platforms like LinkedIn, Facebook and Twitter provide avenues for building an online presence, sharing job postings and promoting the organization's culture and values.

Creating compelling content is another key element of healthcare recruitment marketing. Well-crafted job descriptions, informative blog posts, employee testimonials and engaging videos can attract the attention of potential candidates and give them insight into the organization's work environment, values and opportunities for growth.

Collaboration with internal stakeholders is essential in healthcare recruitment marketing. HR departments, hiring managers and current employees should work together to define the organization's unique selling points, develop effective recruitment strategies and ensure a seamless candidate experience throughout the hiring process.

In conclusion, healthcare recruitment marketing is an integral part of talent acquisition in the industry. By employing targeted strategies, utilizing online platforms, creating compelling content and fostering internal collaboration, healthcare organizations can effectively attract and recruit qualified professionals to meet their staffing needs and deliver exceptional patient care.