Working for Mom365 as a part-time Newborn Photographer is all about capturing the “moment” for new parents. But it is also about the moments that can be important in the careers of those who join the organization: their skills and sales training, earning potential and enjoyment of a job that is both fulfilling and rewarding.
With the “Mom365 Moments” brand concept, we showcase some of client’s photography and use our headline to sell the job and tell candidates what’s in it for them. The brand is visible on the Mom365 career site and ACTIVATE™ platform, and has been used extensively in recruitment marketing campaigns that target likely candidates.
Oregon Health & Science University is a premier career destination located in Portland, Oregon. The organization’s focus on world-class research, teaching and healthcare makes it a draw locally in countless disciplines, as well as internationally for research and faculty professionals. They have an amazing story to tell.
Our brand theme (CAREERSOHSU) conveys the very simple idea that you can elevate your career to an exponential level as part of OHSU. The concept is expanded with headlines that have the flexibility to communicate different value propositions and is illustrated with compelling photography that shows the people of OHSU in action.
It all starts with learning about you. Our flexible discovery process can include meetings with your Talent Acquisition and Marketing teams, review of existing intelligence, internal and external focus groups and employee surveys.
Based on the employment value propositions we uncover, NAS will develop several concept choices that offer different ways to articulate your message to candidates, while following marketing guidelines.
Once we refine and finalize our employment brand, we’ll provide a guidelines document to keep everyone on message, at all times. It includes a rationale, specs, headlines and examples across media.
We’ll start with your career site, align your social media platforms and build a toolkit of online and offline deliverables. We’ll also help with internal communications to inform your team about the new brand.