NAS has partnered with Crane Currency, the largest, privately owned, banknote paper-maker in the world, for several years. As their marketing brand and site evolved, we stepped up to revise the career site, refresh the employment brand and update the content to match.
Once we were briefed on the new marketing site design, NAS reviewed copy, created new designs and developed the multilingual career site. Key content areas include job family content, as well as a new section highlighting their global locations and new facility in Malta.
In order to communicate Crane’s value propositions and educate candidates on their business, we incorporated powerful statements from employees throughout the site. We’ve included an overview video and testimonials on the job family pages and an Our People page.
The responsive design works equally well on mobile and tablet, reaching candidates who are increasingly using those devices for career information and job searches.
NAS created assets for Crane Currency’s presence on LinkedIn and Glassdoor, developing copy and header images to communicate the company’s job families, benefits and employment value propositions.