NAS partnered with rue21 to create a new career site that showcased its brand, its people and its career opportunities. A fast-growing leader in young fashion retail, the company needed a site that told its story effectively and quickly, to capture the interest of candidates for a variety of careers.
Built with a responsive design and organized around key job families, the career site makes it easy for job seekers to find their areas of interest and learn what rue21 has to offer.
Each job family features a variety of engaging testimonials from diverse associates, telling candidates what makes rue21 such a great place to work. In addition, each job family also contains a video with more testimonial content.
In addition to benefits, location and campus content, we created an interactive list for each job family of the main value propositions. “Reasons to rue” offers job seekers the most important differentiators and helps seal the deal and convert visitors into applicants.
Knowing how many candidates search for jobs on smartphones and other devices, we created a responsive site that offers the same content in a design that accommodates the smaller screen size, while retaining the quality experience.