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Google may rule, but Bing can also bring it.
Posted by Allison Padgett on April 8th, 2022 
When it comes to marketing your jobs and your company online, there are a lot of tools and strategies to choose from. For search, Google is generally considered the king. However, it is important that you don’t neglect other options. That’s why we suggest Microsoft Bing Ads. While it isn’t as widely used as Google, approximately 10% of the U.S. uses Bing as their default search engine, so it can be a powerful strategy when used correctly.
Advertising on Bing costs 60% less than Google. And fewer companies utilizing this strategy means less competition.
A few facts in Bing’s favor:
- In 2021, Bing’s parent company, Microsoft, generated $8.53 billion in search ad revenue.
- Several applications are integrated with Bing. Some of those applications include Microsoft Office, Skype, XBOX, Cortana and even some Siri search queries.
- Bing’s search network includes Yahoo and AOL, allowing for even more traffic to come in.
- With Bing, you also gain access to 1.5 billion Windows devices that can deliver your message to your desired audience.
The bottom line here is that bigger isn’t always better. The bigger, popular strategies are great, but when you combine them with an option like Bing, you broaden your reach beyond your competition and complete your overall approach. At the end of the day, it’s about staying competitive and keeping in front of job seekers.
If you want to expand your reach, NAS is here to help. Send us a message and we will reach out to discuss your needs and work to partner with you on creating a successful strategy.
Allison Padgett
As Director of Digital Marketing for NAS, Allison brings over 20 years’ experience to the team. She specializes in PPC/SEM and social where she brings her expertise in planning, strategy, execution, and analyzing, by creating employment marketing campaigns for numerous NAS clients. Not only is Allison determined and motivated about her work, she is also a very dedicated wife and mother to two children. Any free time she gets, you can find her volunteering at the school helping children read or spending time with her family.
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