When speaking to Talent Acquisition professionals, we find that targeting talent is often at the top of the list of challenges. But every targeting situation is different. Sometimes you are filling a short-term need. Other times, you’re trying to pipeline talent for a position with consistent needs. Or you might be looking for a very specialized candidate with a limited talent pool to draw from.
2020 has been a year of turmoil, challenge and newly discovered opportunity in the recruitment marketing landscape. A new world of work emerged for many industries, and virtual interviewing became the norm for both on-site and remote jobs. This collective, immediate pivot posed both roadblocks and opportunities—from leveraging social media and digital communications, to focusing on employee retention and measuring your analytics to ensure the best ROI in your recruiting efforts.
Making our way in the fiercely competitive landscape of likes and clicks is tough. Fortunately, Google Ads is here to help. Advertising with Google allows you to control your messaging, own your search engine results page (SERP) and build your career brand – all while targeting the candidates you desire. Google Ads has two components
In part one of our interview, we discussed career site goals with Leigh McCluskey, Senior Vice President of Talent Acquisition for Advisor Group. In part two, Leigh takes us through Phase 2 of their career site implementation, which involved content for University, Diversity & Inclusion and Community Service sections, as well as photo shoots, analytics
In the past year, Advisor Group has made significant updates to their career site. We recently spoke with Leigh McCluskey, Senior Vice President of Talent Acquisition for Advisor Group, to learn about the important elements of an effective career site for one of the nation’s largest networks of independent wealth management firms. When you began
When it comes to recruitment marketing analytics, many organizations remain narrowly focused on an increase in numbers. However, the most useful analytics tell the story of the candidate journey with an acute focus on the why behind the what. At NAS Recruitment Innovation, we believe that analytics need to be interpreted with your holistic recruitment
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