Having the “buzz” is what makes your organization a job candidate’s number one choice for employment. But what is the buzz in talent acquisition? Buzz encompasses your company culture, management-employee relationships, employee recognition, and opportunities for professional development. When buzz is in play, candidates recognize that your company has a purpose behind profits. NAS Recruitment can help you with that by making talent acquisition a priority.
Candidates have many options. When a job candidate first arrives on your career site, you don’t want them passively engaging with the content or confronting any confusing elements. To grab their undivided attention and make them apply to one of your jobs, you need to cut the clutter on your career site. Do you want to be status quo or unique? Read on to learn how you can make your candidate experience outstanding.
Job family branding, customized landing pages, and digital & social media marketing are three strategies you can use to keep candidates engaged and receptive to your message. Employees have strong reasons that make them reluctant to apply to jobs which means all employers are facing hiring problems. So, give job seekers the experience that motivates them to apply. Consider what makes your jobs unique, create specialized landing pages that grab your candidates’ undivided attention, make sure your jobs are indexed by Google, and retarget your candidates until they come back to you as applicants.
When speaking to Talent Acquisition professionals, we find that targeting talent is often at the top of the list of challenges. But every targeting situation is different. Sometimes you are filling a short-term need. Other times, you’re trying to pipeline talent for a position with consistent needs. Or you might be looking for a very specialized candidate with a limited talent pool to draw from.
2020 has been a year of turmoil, challenge and newly discovered opportunity in the recruitment marketing landscape. A new world of work emerged for many industries, and virtual interviewing became the norm for both on-site and remote jobs. This collective, immediate pivot posed both roadblocks and opportunities—from leveraging social media and digital communications, to focusing on employee retention and measuring your analytics to ensure the best ROI in your recruiting efforts.
Making our way in the fiercely competitive landscape of likes and clicks is tough. Fortunately, Google Ads is here to help. Advertising with Google allows you to control your messaging, own your search engine results page (SERP) and build your career brand – all while targeting the candidates you desire. Google Ads has two components
CONTACT US TODAY AND LET US CREATE THE BEST CANDIDATE EXPERIENCE.
