NAS TALENT TALK

Take advantage of The Great Rehire trend to attract the talent you need. Although that talent might not actually be looking for jobs, they are still open for new opportunities. Read on to learn how you can use key strategies such as SEM, retargeting, and display advertising to make candidates choose you.

The hiring lull of 2020 has been officially replaced by the hiring frenzy of 2021, forcing HR and TA leaders to scramble to fill positions. Clearly, your challenge is to hire and then retain the right candidates right now in this very competitive market. Read this blog to learn more about what you can control as a TA/HR leader.

Superior speed, power, agility – clearly, the traits we admire most in professional athletes. Shouldn’t your recruitment marketing strategies have the same qualities? An agile recruitment marketing strategy is a necessity today to drive the best talent to your team, to grow your company and to boost financial performance. In this post, we’ll discuss how you can stand out from your competition by implementing agile marketing strategies on your career site and within your sourcing by using digital, social and programmatic solutions.

NAS Recruitment Innovation is pleased to announce that Allison Padgett has been promoted to our Director of Digital Marketing. She will oversee the implementation of all strategic online initiatives for our clients, including programmatic, digital display, keyword search, social media campaigns, YouTube and streaming audio.

For a few years now, we’ve been talking about the power of programmatic advertising and how it can transform your recruitment media spend in some pretty dramatic ways. But first, a quick refresher: programmatic media buying is the algorithmic purchase and sale of advertising space in real time. It involves the buying, placement and optimization of ads performed by software, rather than people. It is a proactive, targeted strategy that allows you to:

Courtney Compton, NAS MediaPro Strategist and Erin Duffy, NAS Account Director attended last week’s TAtech Leadership Summit in Boston. Sponsored by Appcast, the TAtech Leadership Summit is the only conference focused solely on the application of programmatic technology in recruitment advertising. Here are Courtney’s and Erin’s insights from the Summit. Initial Impressions Courtney: This was