NAS TALENT TALK

Every employer has a story to tell. And every story is a unique insight into what makes your company stand out amongst your competitors. Your career site is the ideal place to tell your company’s story in a personalized, compelling way that resonates honestly with job seekers. So, how can you capture your company’s essence to create organic, genuine relationships with candidates?

In part one of our interview, we discussed career site goals with Leigh McCluskey, Senior Vice President of Talent Acquisition for Advisor Group. In part two, Leigh takes us through Phase 2 of their career site implementation, which involved content for University, Diversity & Inclusion and Community Service sections, as well as photo shoots, analytics

In the past year, Advisor Group has made significant updates to their career site. We recently spoke with Leigh McCluskey, Senior Vice President of Talent Acquisition for Advisor Group, to learn about the important elements of an effective career site for one of the nation’s largest networks of independent wealth management firms. When you began

NAS has updated our site (nasrecruitment.com) to add more case studies. We’re showcasing some of the recent work we’ve done for clients in a variety of different areas of recruitment marketing: Cardinal Health: multiple job preview and recruitment videos Kao: marketing/career site and ACTIVATE platform Methodist LeBonheur Healthcare: employment branding and build-out, including ERP and

  What makes a company’s career site come to life? Without a doubt, engaging recruitment videos that tell an organization’s unique story. Videos effectively: Communicate your culture through storytelling Present day-in-the-life scenarios for specific jobs Let candidates actually see what it is like to work for you Offer peer-to-peer testimony Make your recruitment videos memorable

In order to win the war on talent, smart companies are focusing far beyond the “post-and-wait” game. Although an important component in candidate sourcing strategy, it is but one piece of a complex puzzle—with moving parts. Today’s savvy recruiter understands the need to develop, deploy and cultivate a proactive, long-term strategy in attracting both active