• 10 actions to take today to improve your candidate experience tomorrow

    Posted by Daniel ONeill on May 22nd, 2023

    Attracting and retaining top talent is critical to the success of any organization. But with the rise of social media and online reviews, the importance of a strong employer brand and positive candidate experience has become more important than ever. In this blog post, we’ll explore 10 actions you can take today to improve your candidate experience tomorrow.  


    Apply for a few of your company’s own jobs. 

    One of the best ways to evaluate your candidate experience is to put yourself in the shoes of a job seeker. Applying for jobs within your own company can help you identify points of friction and areas for improvement within your hiring process. This can include everything from the job application itself to the interview process and follow-up communications. Make sure you try applying from a mobile device as well. 


    Introduce a forum for colleagues to share stories. 

    Encouraging current employees to share their experiences on an internal forum or social media platform can help promote a positive employer brand. By allowing employees to share their stories and highlight the company’s strengths, you will create a more authentic and engaging experience. 


    Run a Google search on your company brand. 

    A quick Google search can reveal a lot about your company’s online reputation. Look for reviews on sites like Glassdoor or Indeed to see what job seekers are saying about their experiences with your company. Use this information to identify any areas for improvement and to address any negative feedback. 


    Ask employees honestly why they work for your company. 

    Conducting employee surveys or focus groups can help you gain insights into what motivates your employees and what they value about your company. This can help you better tailor your employer brand messaging to attract the right candidates. 


    Read your entire career site as you would a good book. 

    Your career site should be an engaging and informative resource for job seekers. Make sure it is easy to navigate and provides clear information about your company’s culture, values and mission. Use visuals and employee testimonials to bring your brand to life. 


    Create company Tiktok and Instagram accounts. 

    Social media can be a powerful tool for promoting your employer brand and showcasing your company culture. Use platforms like Tiktok and Instagram to share behind-the-scenes glimpses of your workplace, employee stories and job openings. 


    Research your competition’s strengths and weaknesses. 

    Understanding what your competitors are doing well and where they may be falling short can help you better differentiate your employer brand. Use this information to identify opportunities to showcase your unique strengths and attract top talent. 


    Study the history of your organization. 

    Your company’s history can be a powerful tool for building your employer brand. Highlighting key milestones and achievements can help build a sense of pride and connection among employees and can also be used to attract candidates who are drawn to your company’s mission and values. 


    Tell your friends and family what you do for work and why. 

    Word-of-mouth referrals are still one of the most powerful ways to attract top talent. Make sure your employees are proud to talk about their work and share their experiences with others. Sharing your unique story about what you do and what inspires you professionally to stay where you are will have an impact as a first-person testimonial.  


    Recognize your peers and encourage them to do the same. 

    Employee recognition programs can help create a positive company culture and improve employee engagement. Recognize employees who embody your company’s values and encourage them to share their stories with others. 


    Evaluating and improving your company’s employer brand and candidate experience are critical for attracting and retaining top talent. By putting yourself in the shoes of a job seeker, leveraging social media, sharing your organization’s unique story firsthand, and promoting a positive company culture, you can create a more effective talent acquisition strategy and build a strong and engaged workforce. 


    Ready to learn more about employer branding? Check out our e-book on the topic. Feel free to reach out and start a conversation with us, as well.  


    Daniel ONeill

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