• What to Look for in A Recruitment Marketing Software

    Posted by NAS Recruitment Innovation on July 10th, 2023

    Recruitment has evolved significantly in the digital age, and recruitment marketing platforms have emerged as a pivotal tool to attract, engage and hire quality candidates. As organizations compete for the best candidates, having the right recruitment marketing software in place can make all the difference. In this article, we will explore the critical factors to consider when choosing recruitment marketing software, the essential features and functions it should possess and how its successful implementation can transform your hiring efforts.

    Understanding Recruitment Marketing Tools

    Recruitment marketing tools are designed to streamline and enhance the entire candidate journey, from initial awareness to application and beyond. It encompasses a range of features and functions that empower organizations to create compelling employer branding campaigns, connect with candidates and make data-driven decisions. At its core, recruitment marketing platforms are a strategic solution that marries technology and marketing principles to drive effective talent acquisition.

    Recruitment marketing software is a powerful tool designed to enhance every stage of the candidate journey. Let’s delve deeper into its features and functions, each contributing to the software’s effectiveness in attracting and hiring quality candidates.

    Expanding Reach and Visibility

    In the competitive landscape of hiring, finding the right candidates quickly is essential. A robust recruitment marketing software excels at staffing by providing multi-channel posting capabilities. This feature allows you to distribute job openings across a diverse array of platforms such as job boards, various social media platforms, networks and industry-specific websites. By casting a wider net, you increase the reach and visibility of your job openings, ensuring they are seen by a broader audience of potential candidates. This not only accelerates the hiring process but also helps you tap into a more diverse pool of talent.

    Employer Branding: Crafting an Attractive Identity

    Effective employer branding is a cornerstone of successful talent acquisition. Recruitment marketing software plays a pivotal role in this aspect by facilitating the seamless integration of employer branding elements. It enables the incorporation of customized branding across various touchpoints, ensuring a consistent and compelling visual identity that resonates with candidates. Moreover, the software empowers organizations to showcase their company culture and values through career websites, creating an immersive experience for potential candidates. Compelling employee testimonials and videos further enhance the authenticity of your brand, providing insights into the employee experience and resonating with candidates on a personal level.

    Learn more about NAS CAPTIVATE, our proprietary employer branding process.

    Candidate Relationship Management (CRM): Nurturing Connections

    Building strong relationships with candidates is crucial, whether they’re active job seekers or passive prospects. Recruitment marketing software incorporates a robust CRM system that automates communication with active and passive candidates and enables personalized candidate journeys. Automated emails, updates and notifications keep candidates engaged throughout their journey, even if they’re not currently looking for a job. Personalized candidate journeys tailor the experience based on individual preferences and interactions, fostering a sense of connection and relevance. Furthermore, nurture campaigns maintain candidate interest over time, ensuring that your organization remains top-of-mind when they’re ready to make a move.

    NAS ACTIVATE, our recruitment marketing platform, incorporates ACTIVATE CRM functionality designed to allow you to contact and market your organization and opportunities to individuals who opt in for communications through your Talent Network or other methods. You can send email and text campaigns, work from branded templates, create landing pages with quick-capture forms, build a strong candidate database and, ultimately, source and learn from analytics for your outreach efforts.

    Analytics and Reporting: Informed Decision-Making

    Data-driven decision-making is a cornerstone of modern HR practices, and recruitment marketing platforms excel in this regard. The software provides comprehensive analytics and reporting capabilities, allowing you to track and analyze various metrics related to your recruitment efforts. This includes data on the performance of job postings, candidate engagement and conversion rates. Performance metrics offer insights into which strategies are working and where adjustments are needed, enabling you to fine-tune your approach for better outcomes.

    Additionally, the software facilitates ROI measurement, helping you determine the effectiveness of your recruitment marketing efforts in terms of the investment made. This analytical approach empowers continuous improvement, ensuring your strategies remain aligned with your organizational goals.

    NAS ANALYTICS is a full-featured, self-serve analytics suite that allows you to measure your key performance indicators, evaluate past efforts to plan for the future, gain real-time access for data review and sharing, and achieve full visibility, including track to hire.

    In conclusion, the key features and functions of recruitment marketing software collectively empower organizations to navigate the complexities of modern talent acquisition. From sourcing candidates across multiple social media channels to creating a compelling employer brand, nurturing candidate relationships and making informed decisions through analytics, this software transforms recruitment into a strategic and data-driven endeavor. By harnessing these capabilities, organizations can attract quality candidates, cultivate lasting relationships and ultimately secure the workforce they need to succeed.


    Factors to Consider When Choosing Recruitment Marketing Tools

    Selecting the right recruitment marketing software is a pivotal decision that can greatly impact your organization’s ability to attract and acquire top talent. To ensure a well-informed choice, it’s essential to consider a range of factors that align with your unique needs and objectives for recruiting teams. Here, we delve into the critical factors, starting with a thorough company needs assessment.

    Analyze the scale and scope of your hiring requirements

    Before diving into the world of recruitment marketing tools, take a comprehensive look at your organization’s hiring needs. Consider the volume of open positions that you’re looking to fill in the short and long term. Are you a small company with occasional openings or a large enterprise with ongoing recruitment needs? Understanding the scale of your hiring efforts will guide you in choosing a tool that can handle the desired volume efficiently.

    Identify specific challenges in your current hiring and recruiting process

    Every organization faces unique challenges when it comes to hiring. It’s crucial to pinpoint these challenges before selecting a recruitment marketing tool. Are you struggling with candidate engagement, sourcing suitable candidates or perhaps with managing candidate relationships effectively? By identifying these pain points, you can prioritize features that directly address your challenges and significantly improve your hiring process.

    Evaluate how the software will integrate with existing HR systems

    Your organization likely already has various HR systems in place, such as an Applicant Tracking System (ATS) or a Human Resource Information System (HRIS). Seamless integration between your recruitment marketing tool and existing systems is essential for streamlining workflows and avoiding data silos. Evaluate whether the software can smoothly integrate with your current systems. This integration ensures that candidate data flows seamlessly from the recruitment marketing tool to your ATS, enhancing efficiency and minimizing manual data entry.

    Some additional things to look for in your recruitment marketing platform of choice are:

    • User-Friendly Interface
    • Candidate Sourcing Capabilities
    • Employer Branding Tools
    • CRM and Engagement Features
    • Analytics and Reporting
    • Mobile-Friendly Experience
    • Integration and Compatibility

    All of these factors are vital when choosing a recruitment marketing software. You want a tool that can handle a hefty workload, take the stress out of recruitment and gives you good results.


    Best Practices for Implementing Recruitment Marketing Software

    Clear Objectives and Goals

    At the heart of successful recruitment marketing software implementation lies a fundamental prerequisite: clearly defining your organization’s recruitment processes and goals. This foundational step entails a meticulous analysis of your current hiring journey, pinpointing the pain points and identifying the areas that require optimization. Once these objectives are crystal clear, aligning the software’s functionalities with them becomes a natural progression. Whether it’s improving the sourcing of qualified candidates, enhancing engagement or refining decision-making, this alignment ensures that the software becomes a strategic tool tailored to your unique recruitment needs.

    Stakeholder Involvement:

    The implementation of recruitment marketing software transcends the confines of a single department. To ensure a seamless and holistic integration, active involvement from a spectrum of stakeholders is paramount. This entails collaboration between Human Resources, Marketing and Information Technology teams. HR brings the expertise in the recruitment process, Marketing adds the finesse of branding and candidate engagement, while IT provides the technical proficiency required for seamless integration. This collective involvement ensures that the software’s implementation aligns with the organization’s broader objectives and functions cohesively across various departments.

    Thorough Training and Onboarding:

    The adoption of new technology is often met with a learning curve, making comprehensive training an essential step. Providing users – from HR professionals to hiring managers – with thorough training equips them with the skills needed to maximize the software’s potential. Beyond just understanding the software’s functionalities, training should also encompass best practices for utilizing its features to their fullest extent. By nurturing a team that is well-versed in the software’s capabilities, you pave the way for effective utilization and an optimized recruitment process.

    Continuous Monitoring and Optimization:

    The implementation journey does not conclude with the initial setup. Rather, it is a continuum that necessitates monitoring and responsive optimization. Regularly assessing the software’s performance, gathering user feedback and identifying areas for improvement are key to maintaining its effectiveness. This iterative process ensures that the software remains aligned with evolving recruitment needs, and its functionalities stay in sync with the dynamic landscape of talent acquisition. As recruitment strategies evolve, so should the software, becoming an ever-evolving tool that adapts to changing circumstances and consistently delivers value to the organization.

    In essence, these four cornerstones – clear objectives, stakeholder involvement, thorough training and continuous monitoring – form the bedrock upon which successful recruitment marketing software implementation stands. Embracing these elements not only ensures a seamless integration but also empowers organizations to harness the full potential of this technology, transforming their recruitment processes into efficient, strategic, and ultimately successful endeavors.

    When NAS implements ACTIVATE with a client partner, we bring together a dedicated team including a Project Manager to ensure that implementation is smooth, timely and effective. The NAS team also remains committed to success post-launch, always looking for ways to create more efficiencies and success.


    Analyzing Recruitment Marketing Software Cost

    When you’re looking at purchasing a recruitment marketing tool, it is imperative that you include cost in your analysis. Some costs that you should consider include scalability, additional features, implementation, support and tiers. In some cases, the pricing will increase based on these factors. Typically, pricing increases as the use of a product goes up, and if you anticipate that your needs will increase, this is something to consider.

    How much will the implementation and training cost? In order to effectively utilize your new recruitment marketing software, you will need to onboard your employees and teach them how to use it. Are there any additional features that you’d like to use but aren’t included in the initial price of the software? With that, check to see which features are included in each tier – you may be able to get by with something more affordable.

    The most important thing to consider when determining your need for a recruitment marketing software is whether or not you will benefit financially from using a software like this. Will the product increase your productivity or bring you qualified candidates?

    By analyzing these aspects, you’ll find a software solution that not only fits your budget but also aligns with your recruitment goals.


    Future Trends in Recruitment Marketing Software

    Recruitment marketing software continues to evolve, with several exciting trends on the horizon. These trends includes include enhanced personalization, technology advancements (such as AI) and predictive analysis.

    Enhanced personalization is a way for you to connect with your candidates and create a positive experience for them. Some examples of enhanced personalization include sending them information related to their interests, sending them opportunities for other jobs or passing along any relevant information or articles. They are more likely to stay interested in your opportunity if you tailor their experience to fit what they want.

    Using Artificial Intelligence, you can streamline your sourcing, engagement and decision-making processes, which will help reduce your time-to-fill. AI can analyze candidate data, including resumes and social media profiles, to decide who will be the most successful in your role.

    Predictive analytics will allow you to forecast hiring trends and make data-driven decisions when it comes to hiring. With this, you can anticipate hiring shortages, track employee performance and even identify necessary areas for improvement.

    In today’s fast-paced world, recruitment marketing software stands as a game-changer in the recruitment process. It offers a toolbox of advanced tools that simplify how companies find and engage with qualified candidates. With the help of this software, businesses can tap into cutting-edge AI features that streamline tasks and personalize interactions, making the entire recruitment journey smoother and more efficient. What’s more, predictive analytics within the software empowers organizations to make smarter decisions by foreseeing trends. Using recruitment marketing software isn’t just about filling positions – it’s about embracing a tech-powered approach that boosts the chances of finding the perfect fit for the team, while making the entire recruiting process more engaging and effective.



    Selecting the perfect recruitment marketing software is a strategic decision that can significantly impact your organization’s ability to attract and hire top talent. By considering factors such as company needs, user-friendliness, sourcing capabilities, branding tools, recruitment CRM, features, analytics and integration, you can make an informed choice that aligns with your recruitment goals. Successful implementation, guided by best practices, can lead to transformative results in candidate engagement, efficiency and overall recruitment success. As recruitment marketing software continues to evolve, staying abreast of industry trends will ensure your organization remains competitive in the talent acquisition landscape. Remember, the careful selection of recruitment marketing software isn’t just about acquiring a tool; it’s about investing in the future of your workforce.

    If you are ready to take the next step and explore the benefits of recruitment marketing software, contact us to set up a demo of NAS ACTIVATE.


    NAS Recruitment Innovation

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